CPR Promotional Check-Up - Mar 25, 2011
March 25, 2011
The Flurge 14G myPhone With A Compass & This Thing In The Back That Tells Time
Did a whole session on Wednesday about knowing when to throw a curve. Knowing when the morning show has gotten so locked into a groove that the groove has developed into a rut. And then you do something stupid, it gets people's attention and you're back on track.
One of the greatest December Fools bits was Dave Ryan's Phlarmmy in Minneapolis. The hottest Christmas toy of 2003 and it didn't exist.
Mobile technology has evolved to the point where it's hard to keep track of what's new. The thing you got for Christmas is already obsolete.
So the mobile version of Phlarmmy would be a few minutes discussion about how everyone on the morning show got hooked up with the new Flurge and boy are you lucky. Did you see the story last night about how they sold out in four minutes? Orders for new ones are backed up to September. There was a riot at a Best Buy in Sacramento yesterday over the last Flurge in stock. Air a few "listeners" who got them. "The little hologram of the person I'm talking to. That's so incredible!" And watch people go nuts trying to find one. No one wants to have yesterday's phone. Except for me.
People love freaks. At witnessed by asseenaswalmart.com This was a bit Steve Jones did as a morning guy eons and eons ago. (1998). Submit a photo of your kid with six toes or your forth nipple or the ear that was blown off in a hunting accident and there was a weekly winner. Not that ANY of care about web traffic, but this would do it.
I was at a Superbowl "thing" and the topic of Reality TV came up. Holy crap. I mentioned "Hoarders" and about seven people literally bounced off their chairs and started chaering about this episode or that episode. Ditto with each show I mentioned; there were rabid fans
- People love these shows because we're voyeurs and it's also affirming that our lives might not suck too badly.
- TV has done all our work for us and weeded out what are hot buttons
- Just like "Survivor" gave us a methodology for a decade, what could you do with the current crop of shows?
"Hoarders" Everyone who is married seemingly has a spouse with an item or thing that they love and everyone else hates. Much like the leg lamp in "A Christmas Story". Mine was a neon beer light in my office. My wife hated it and it mysteriously broke when I was on the road. Could also focus on "WTF Cubical" decorations.
"COPS" Jamz in Phoenix did "Hot Cops". Hottest men and women in uniform as a web contest. Or have the morning guy live out his childhood dream of doing a Saturday night ride-along.
"Strange Addictions" Again, everyone has a strange co-worker. Anonymously submit stories of your weird co-worker and their creepy at-work behavior.
"Cheaters" As a morning show bit has been moderately done to death. I would create a fake female profile on sugardaddie.com and post the running stream of BS you're going to get from the guys. One of my friends who did mornings in Oregon did this as a joke and was appalled at the scary dudes who were lurking and trying to impress her.
"Bosszilla" We're always looking for an excuse to market to or acknowledge the at-work nesters. Anonymously award a prize for the biggest DB of the week.
"Intervention" Mix in Boise did it with a vasectomy. Jamz in Albany just confronted a woman with all of her friends who HATED her fiance. Mothers Day? Mom's who dress trampy. Fathers Day? Dad's who wear shorts and black socks with a fanny pack. Everything can eventually be intervened.