CPR Promotional Check-Up - Apr 8, 2011
April 8, 2011
Face, Nose, Hair, Butt & Mouth
It would appear through the volume of promo requests, what I see on websites and print, and also TV advertising, that people still want to look good, and there continues to be quite a cottage industry that caters these folk.
With that said, here are some ideas and also promotions that have been successfully done.
Before we get to nipping and tucking, how about the old school way of just dieting and working out to look better. The Greed Diet was introduced at KZIA in Cedar Rapids and they made bank off it. I have the Flinn/Memphis proposal for essentially the same promotion: teams of listeners competing to see who can lose the most weight in hopes of splitting a large prize pot. In Iowa, it was $30,000 that was backed out of rev and entry fees. This has almost become a cliché bit since KZIA started doing it. Someone in every market seems to have done it.
It's as close to official as it can be: every radio website has at least one cosmetic dental client on it. This was done at KDWB where they posted photos of listeners f'ed up dental work. Audience voted on line to see who would get the $5000 client-provided fixer upper. I know that I speak for Kris Cegla when I say that you need to have steely resolve to look at some of the stuff that's going to be emailed to you. I have a proposal for this.
Pay Off Your Plastic
Surgery. I like the name. You could stick in on any cosmetic surgery promotion.
Back To School Botox
As done by Hot 89.9 in Ottawa. I have their proposal if you ask nicely at email@example.com
Dance Your Ass Off
I actually lobbed this out as a series of club gigs about five years ago. So there. Concept is simple; everyone who comes to said-club on the regular weekly station appearance night, over the course of a month, if registered for lypo.
Fall Face Off
Another submit-post-vote website thing. But this would feature two photos from each listener. A before (marriage, kids, jail, whatever) and the after (present day) so it gives the audience an idea of who has really slid, ie: needs some tightening.
The Contest That Sucks
For lypo, you award it to the listener who can drain a kiddie pool the quickest using a rubber hose and siphon-like gravity.
Hair Today, Gone Tomorrow
I was looking at the website for my class reunion. They have the class photo and then a recent photo for each attendee. My God a lot of them have gone bald. Much like the Fall Face Off, this would be a submit-post-vote thing. Could also be done as Comb Over Here. Winner gets plugs.
The Nose Knows
As opposed to posting more embarrassing photos, I'd do a true challenge of nostril ability. You get your ten contestants in the studio and they must, using only their sense of smell, ID the contents of ten sealed boxes. Person who gets the most correct gets the rhinoplasty. I think the vid potential for this is great.
The Shirt Off Her Back
It still amazes me that people think that only adult industry people get breast augmentation. We were talking about something with this kind of procedure at one of the stations and the GM made some comment about marketing to the strippers in the audience. I thought the women in the room were going to kill him.
You can never, ever, go wrong with bagging on bastard ex-boyfriends/husbands. The first time we did Screw Over Your Ex was at The Boss 97 in Atlantic City. They fielded calls from women who had been cleaned out in divorces.
Here is the opportunity to give some recently single woman, still stinging from being screwed over, the opportunity to look better, feel better about themselves, and on camera, show up at the guys business to show him what he's missing out on now. The ultimate F.U.
A Whole New You
Back before Oprah got preachy and still did some pretty cool stuff, she had a few things she did regularly.
I only remember this because we were reminiscing about stuff my wife has done to torture me and she reminded me of the time that she went to Oprah's site and entered to have a fashion and life makeover.....and they chose her.
I came back from Sacramento to be told that the Oprah show was going to be in our house in 72 hours and would be going through it from top to bottom.
(Luckily she got cancelled and substituted because of travel scheduling.)
Basically they were going to come in, look at the closets, look at her hair, look at her office and make her into someone new. Take her to Mall Of America. And pay for her dream, which was flying lessons.
(Her replacement was a housewife who wanted to be a Vegas showgirl)
But there's potential there. Great ops for the website. Client tie ins. And like Christmas Wish, you pick the person who you can reasonably flip.