CPR Promotional Check-Up - Apr 18, 2011
April 18, 2011
Today's Secret Word Is "Angina"
A CHR to-remain-nameless has a "family fun park" that wants a promotion. Your basic batting cages, mini golf, bumpercars, rock wall joint. They weren't asking for a remote, just something different then "Listen for the touchtones." What if you did The Secret Fun Word Of The Day? (There's a better term but I'm tired and I'm coughing crud up. Gimme a break.) Morning show announces a word, say, "thrill" and at some point during the day a DJ casually works it into a break. First caller to get through and "catch him" wins the tix.
If you are a CHR or Rhythm station, someone on the intern staff should be tasked to compiling a list of every freaking school in the rated area and when their prom is and when their grad party is. And then you should map out and find an excuse to be at as many of these as you can.
Or........recruit a guy and girl from each school to cover each event and post a podcast the next morning. You KNOW that every kid in school will go to read, look and listen to the recap. Just another way to retrain the kidlets on how to use us.
The Summer Intervention
You want something that you can have fun with with the imaging. I ran this past Chris Taylor at Flinn and we agreed that the RIGHT station could really have fun with it. If they wrote it well, stuck with it and really used it to tie everything together: which is what an umbrella is SUPPOSED to do.
What if you called it The (Station) Summer Intervention?
Counselor: Because we, your friends, your family, me, (station) are worried about you. What'd you do last Memorial Day.
Timmy: I spent some time updating my myspace page, ran some errands and came home and watched TV.
(sheiking, sobbing in the background)
Counselor: That's what I'm talking about. A boring Summer isn't healthy. I want you to take these free tickets from (station) and go the ball game. Get out of the house. Get some fresh air. Live life. Enjoy the summer. Before, well, it's too late and it's...Fall.
(shrieking, sobbing in the background)
Huge TV show. It's topical. And it ties all your giveaways together.
But again, you have to work at it. You can't just cut a promo and run it all summer. You need to change it every week.