CPR Promotional Check-Up - Apr 27, 2011
April 27, 2011
One of the stations got an added value request (I love that they were very specific that NO MONEY would be spent) for Wendys and something called The Chicken Go Wrap. Because most stations will come back from "caller 9 to win a coupon" ideas, anything even moderately creative will get the clients attention.
First, and this goes without saying: we don't give out a prize valued at $1.49 through call-in contesting. Second, no matter HOW you give these things away, you mail the winners their free sandwich cards. Seriously.
I'd have a traffic light on the website. At times through out the day, have it switch to "green". Everyone who calls in to the studio line gets a card mailed to them. You'll need a promo person in there to answer the phones. Only way to know to call and get a wrap is to have gone to the website. You do want webhits, right?
And I'm still waiting for someone to do the Hatch Off For A Hatchback to giveaway a car. You could do this with Wendy's food for-a-year. Get 12 listeners and assign each an egg. Webcam an incubator with twelve eggs with numbers and tiny Wendy's logos on them. First egg to hatch wins for it's listener.
Smarter Then Our Moms
One of the CPR clients has some rather Jerry Springer-ish bits planned for Mothers Day. Good. Jerry's done all our research for us. Why does he do "My Mom Dresses Too Damn Sexy" over and over? Because it works. If pimping out moms isn't your thing, then how about getting the morning show's moms in the studio and throw questions at callers and the moms. If you're smarter then OUR mom, then you win something for YOUR mom.
Remind me to tell you about my Herve Veleschez encounter. But first...a word on body art.
There have been more then a few morning show bits about selling ad space on someone's forehead. Which is cool. I can support that. But what else can you do with tattoos?
Temporary tattoos are also great for any kind of fair or festivals. Kids love them and the parents put up with them. And for pennies.
What's the stupidest thing that you could do when you're drunk? Get a tattoo. So Wild in Tampa has regularly had tattoo-ists at their clubs nights just to help the process along. The station also did a bit where they fixed old tattoo's. Kinda like Johnny Depp changing Winona Forever to Wino Forever.
We've all done laminated backstage passes. What if you did henna tattoo's on arms as your backstage pass to your next concert? How cool would that be? Your listeners would go to work or school and show everyone.