CPR Promotional Check-Up - Apr 29, 2011
April 29, 2011
Single Mothers Day
There are a few universals in Promotions:
- Hang something from a crane and people will notice.
- Most of your listeners will never, ever in their life ride in a limo.
- Doing anything that gets people out of the workplace and socializing with their coworkers is inevitably big.
- More people like pizza then don't like pizza
- More people enjoy going to movies then don't enjoy going to movies.
- Put your logo upside down and people will notice it more then when it's upright.
- Most people will never get a hit on Google
- And single mothers are the hardest working segment of our populace.
KSFM in Sacramento was the station that had the morning show live the lifestyle and get part-time "holiday jobs", donating their salaries from waiting tables and making pizza and selling perfume at Macys, to charity.
What if, for Mothers Day, the jocks take the place of single moms who couldn't get out of work, so they can spend time with their kids.
Obviously in fields that don't include air traffic control or welding.
This is an Oprah bit. And if any of you do it, it will be next season.
The Hospitality Industry Is Looking Pretty Good Right Now
I actually spent five minutes this past weekend contemplating "what else" might be out there. Proms have started. Grad parties are next. In between will be Senior Skip Days. It's not Rocket Science. You go out and make sure you crash or otherwise 'show up' at these things.
I had a wise GM once refer to it as The Dog Shit Theory Of Promotions, ie: we're everywhere. To the extent that people have to watch where they walk lest they step on us. The mission he gave us? If there were more then fifty people communing together in our market, we needed to know about it and be there.
So, why in a million years, would you pass up the op to go out and politic the station and your show to 1000 or 2000 or 5000 18 year-olds in one night?
One night jock told me last week, "I'm trying not to be too teen focused." Dude, you're a night jock at a Top 40 station. Idiot.
And then another one begged out of crashing proms because "I have a club gig that night I have to get ready for."
If you go into Taco Johns and see me back at the kitchen prep line, it will be because my tolerance for stupidity has reached its zenith.