Inspiration. That's the point of these columns. How can you get inspired to do more with your digital assets? How can you get inspired to create more interaction with your on-air and online audience?

Use these videos for inspiration. You could simply share them on your social media platforms. You could do your own investigation to find the hottest videos out there. Or you could be so inspired by these popular, trending videos that you grab your camera and digital guy and shoot your own video to share with your fans. Maybe it'll be the next big thing...maybe it'll be the first step toward the next big thing. Regardless, you're taking a leap forward to superserve your online audience with original content. Get the discussion going with your fans!

When you find an interview recap on an on-air talent's blog, it is usually offered as a single on-demand audio player or podcast download. Nothing fancy...A short description with the audio. Yesterday, I stumbled on a completely different way to recap an interview for ...

We've talked about it before...Twitter...It's a great way to extend your brand to your audience and interact with them in real time. Two specific, successful examples come to mind: Madonna Twitter chats the release of MDNA and Howard Stern Twitter chats the airing of ...

In an effort to either inspire you to create your own videos or at the very least share some popular videos with your audience, here are a handful of hot videos that are floating around the digital world. Maybe you could write up a blog post about one of the videos, maybe ...

I was chatting with a colleague in the industry this week, and we got into the soon-to-be age old discussion on whether or not Facebook is "good for the brand." My initial answer was, "Yes, of course." His was the opposite. My argument was that if you can provide a slight ...

In an effort to keep you updated with some of the most popular videos online, as well as hopefully inspire you to go out and find your own videos or even create your own, here are a handful of the millions of videos available to you online. Use them to create interaction ...

In a pretty cool digital stunt, Madonna joined Twitter for a day. That's right...She set up an account (@MadonnaMDNAday), and answered questions in preparation for the release of her latest album, MDNA. As of writing this piece, she has over 41,000 followers. Now, I'm no ...

As usual, I like to show you some of the biggest trending videos online. The easiest thing for you to do with them? Share them with your online audience! Blog about them! Use them to pose a question and create some interaction! Hopefully, though, you'll see what videos ...

One of the greatest events of the year, March Madness creates a lot of interaction...whether it's an office pool, an online bracket challenge, or just hanging out watching basketball games, interaction is everywhere. How are you taking advantage of this event for your own ...

I've done it before. I'm doing it again. In some act of hope that you might be inspired by a few videos, here are a handful of my favorites floating around the world wide web. Maybe you get an inclination to do your own video. Maybe you share one of these videos on your ...