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January 31, 2012
BloggingI've always been a big fan of blogs. I think it's a great way to give your listeners and fans a peek behind the curtain, and to extend your brand/personality beyond your daily shift. It's an opportunity to give your fans more content than a simple Tweet or Facebook update. It's your chance to drive a thoughtful discussion, whether it's about the latest Volkswagen commercial or the race for the White House.
To help you along, SocialMediaExaminer.com has provided a great list of tips for writing great blogs. Some of them might be unnecessary considering your station website, but there are a lot of nuggets of information you can take from the article. Here are just a few...
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January 17, 2012
Videos in the New YearI hope everyone's 2012 is going well. Things never slow down, and I know sometimes it gets tough to keep your blogs and other digital presences updated. Sometimes all it takes is one big video to post and you can drive quite the discussion with your listeners and fans. ...
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January 10, 2012
More resolutions...Yep.First things first...how are those resolutions coming?! Well, to help you out, I've added a few more resolutions. I know, I know, you're sick of it already. You're still at the weight you were on January 1st and that book hasn't even been cracked open. Those things can ...
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January 3, 2012
It's that time of the year. Time to lose weight, quit smoking, and read that book...How about we try some realistic resolutions this year, huh? Let's keep it simple. Recite these in front of the mirror every day and they'll magically come true (of course, you'll still have to actually do some work to make them come true). 1) I promise that I will write a ...
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December 6, 2011
Shareable ContentIt's that time of year...everyone has egg nog on the brain and counting down the days until their vacation arrives. I'll keep this one short for you. You always want to know how your content can be more "shareable," right? How can you create content that your ...
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November 29, 2011
Spread Your ContentMashable.com is a great resource for anyone trying to stay up-to-date with the latest goings on in the digital world. Some of it may be over your head or too technical for your tastes, but some of it will speak directly to your efforts as a programmer or personality. One ...
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November 22, 2011
Videos for Your Turkey DayThanksgiving is almost here, and I'm sure most of you are planning a day or two off and out of the studio. You know as well as I do, though, that your listening audience doesn't take a break. Sure, some of them might, but there are always people reaching out to your brand ...
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November 15, 2011
Facebook vs. RadioEarly Tuesday morning, All Access posted a synopsis of a recent blog piece by Harker Research entitled "Harker: Facebook Versus Radio. Which is more important?" As a digital and radio guy, this headline immediately caught my attention. The full blog piece is ...
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November 8, 2011
Videos, videos, videos!It's no secret I'm a fan of videos. Viral videos, music videos, trending videos...There is always something going on in the digital space when it comes to videos. While I'd love for every single radio personality to be producing their own videos, I am realistic. Maybe you ...
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October 25, 2011
Here's an idea for you...If you're looking for a easy to implement but still cool digital idea for your station or personality, look no further. It's called interaction in real-time, and it's insanely simple but has great potential for tremendous success. Let's take a talk show. What is real-time ...

