SXSW: Music Via Mobile & Video
March 13, 2015
"Music, tech, film, and barbecue are among the reasons that fans descend on Austin, Texas for the annual South by Southwest festival, pouring more than $300 million into the city's economy -- and there is an opportunity for brands to let them take the music and content home.
"But marketers need to rethink their audience. Video sites help brands live the moment longer, creating opportunities to reach SXSW fans beyond Austin's city limits. SXSW-related content on YouTube grew 62 % in 2014, per Google."
Read the whole story on Media Post By Laurie Sullivan
And more: SXSW Best Fest For Reaching Music And Tech Tastemakers
THE 'A-SIDE' - TRACK 2
IN LIGHT OF THE "BLURRED LINES" JUDGMENT…
THE 'A-SIDE' - TRACK 3
THE FCC NET NEUTRALITY RULES … ALL 400 PAGES
The Federal Communications Commission releases the details of the rules it passed last month that regulate how Internet providers can treat data, videos and other content. READ MORE
THE 'A-SIDE' - TRACK 4
SPOTIFY COUGHS UP BIG TIME TO UNIVERSAL … BUT MAYBE NOT AS MUCH AS RUMORED
Universal claims it's less than the $1 billion reported/rumored. The next question is: how much of whatever they pay Universal do the artists get?
Spotify To Pay Universal Music Group $1 Billion, According To Leaked E-mail (And read the link to the New York Post article inside this story)
THE 'A-SIDE' - TRACK 5
FROM CNET: THE PONO PLAYER REVIEW
The Neil Young-backed PonoPlayer is finally available to the masses. But does this funky portable audio player have what it takes to satisfy golden-eared audiophiles?
The Good, The Bad, The Bottom Line on the Pono Player. PonoPlayer review: A triangle in the rough
BETWEEN THE GROOVES
LAUGH OF THE WEEK:
John Mayer Says He's a 'Recovered Ego Addict'
MORE TV ON-DEMAND:
Broadcasting & Cable reports "Big changes continue in the way Americans consume television. In its new Total Audience Report for the fourth quarter of 2014, Nielsen says that 41% of U.S. homes have access to a subscription video-on-demand service like Netflix, up from 36% a year ago." Read more
INTERNET RADIO GAINS:
Roughly half of Americans regularly listen to Internet radio. That includes 143 million or 53% of Americans ages 12 and up who listen a least once a month, and 119 million or 44% in the same age bracket who listen at least once a week. Read the whole story
GOOGLE VS. APPLE WEARABLES:
Minutes before Apple CEO Tim Cook took the stage to announce a variety of new products and services like HBO Now and Apple Watch, Google touted individuality in its latest Android Wear video advertisement. The message targets young, hip individualists dancing with Moto 360s and G Watches as part of the Android campaign "Be together. Not the same." Read the whole story
COOK OFFERED JOBS PART OF HIS LIVER:
Tim Cook offered ailing Steve Jobs part of his liver, new bio says. A blunt "No!" was Jobs' response, according to a biography being published this month. It was one of the few times Jobs yelled at him in 13 years, Cook says in the book. Read more
THE 'A-SIDE' - THE BONUS TRACKS
Record Store Day 2015: Foo Fighters, Paul McCartney, U2
Eric Clapton Set for Two Madison Square Garden Gigs
'Star Wars: Episode VIII' Gets a Release Date
'Kurt Cobain: Montage of Heck' Soundtrack to Feature Unreleased Track
Exclusive Video: See How the Studio Magic Happened in 'Wrecki
Sony Music CEO On Spotify, Beats, YouTube, How "Free (Music) Is Death" and More
Will the Grateful Dead's Fare Thee Well Three-Night Stand Go Down in Rock History?
An audiophile speaker for a budget price: Wharfedale Diamond 220
Roku vs. Apple TV vs. Chromecast vs. Amazon Fire TV: Which streamer should you buy?
An audiophile speaker for a budget price: Wharfedale Diamond 220
King beyond the (pay)wall: Apple locks HBO Now for 'Game of Thrones'
Apple TV price cut to $69
How Apple's embrace of the new USB points to world without wires
How The Apple Watch Will Change Office Life
Short News Items ...
The incredible ratings for 'Saturday Night Live"s 40th anniversary special were proof that the show remains a vital cultural force. A new, 500-page coffee table book is an amazing behind-the-scenes look at the whole run. Peek inside here. READ MORE
THIS WEEK'S EDITION OF THE CRAZIES JUST KEEP GETTING CRAZIER:
Bobbi Kristina Brown's Cousin Accuses Aunt of Drowning Her to Cover Up Whitney Houston Murder. "I will let it be known Kristina has always had suspicion about Pat Houston," cousin Jerod Brown writes. Full story at TheWrap
Steve Jobs, 'Teenage Hackers' Lead CNN Films' Documentary Slate. Full story at TheWrap
WATCH? YEAH, MACBOOK? WOW!
Apple's unveiling of its Watch yesterday went off pretty much as expected but a few other announcements gave the "Spring Forward" event some of the pizzazz we love to expect from these extravaganzas in stagecraft and hype. Read the whole story
Fifty years ago, Robert Hunter popped into a pizza parlor to see his friend Jerry Garcia and his new electric band. As the surviving members of the Grateful Dead prepare for their farewell shows, their longtime lyricist spoke exclusively with Rolling Stone. READ MORE
From Rock and Roll Hall of Fame nominees the Zombies to emerging bedroom singer Alex G, this year's SXSW music conference has set a typically formidable lineup. READ MORE
LENNON GUITAR SOLD:
Last November, John Lennon's Gretsch guitar, the instrument the rock legend used to record the Beatles' 1966 classic "Paperback Writer," hit the auction block, with TracksAuction, the company selling the instrument, calling it "the most significant of John's guitars to come onto the market in the last 30 years." Chris McKinney, the guitar curator for Indianapolis Colts owner and collector Jim Irsay, had been in contact with Birch, hoping to avoid the auction and buy the guitar directly on behalf of Irsay. When the instrument didn't sell at auction, Irsay paid $530,000 for the Gretsch 6120 Chet Atkins hollow body.
BLURRED SALES STOP?
Now that Marvin Gaye's family has won a copyright suit over Robin Thicke and Pharrell Williams' "Blurred Lines," their lawyer wants to stop sales of that song. "They started this war," he tells Rolling Stone, "and we just finished it." Read More
GAGA GETS TONY FOR WEDDING:
Lady Gaga has only been engaged for a few weeks and she's already hired her wedding singer. Gaga's pal, and 'Cheek to Cheek' collaborator, Tony Bennett, has revealed that he's been asked to sing at her wedding. "They invited me to do it and, of course, I will," he told the New York Post about her upcoming nuptials to Chicago Fire actor Taylor Kinney.
Sam Simon, a co-creator of The Simpsons and a veteran of the television industry for over four decades, passed away at his home in Los Angeles on Sunday following a long battle with colorectal cancer. He was 59. The writer, cartoonist, producer, showrunner, poker player and philanthropist had been diagnosed with terminal cancer since late 2012, Variety reports. Since he was an executive producer on one of the most syndicated TV shows ever, Simon was able to indulge in two passions: poker playing and philanthropy. The cartoonist frequently competed in the World Series of Poker tournaments, and according to the Wrap, donated over $100 million to charities that supported animal rights, including his own Sam Simon Foundation.
The B-Side - 'Blips'
THE ONION (www.theonion.com) STORY OF THE WEEK:
Wall Street Firm Develops New High-Speed Algorithm Capable Of Performing Over 10,000 Ethical Violations Per Second
NEW YORK -- Calling it a major breakthrough that will significantly expedite and streamline its daily operations, Wall Street financial firm Goldman Sachs revealed Thursday it has developed a new high-speed algorithm that is capable of performing more than 10,000 ethical violations per second. "With this new automated program, we'll be able to systematically deceive investors, engage in conflicts of interest, and execute thousands of other blatantly unethical dealings in the time it takes to press a button," said John Waldron, co-head of Goldman Sachs. Read the rest and laugh
The Music Industry Past, Present & Future, And The Internet I answer questions on EconTalk
I did an interview about the industry and the Internet at EconTalk with host Russ Roberts. Russ is also a professor of economics at George Mason University, blogs at Cafe Hayek, and has written three novels that teach economics. He's also the co-creator of the Keynes-Hayek rap video. (And if your understanding of the economic meltdown that occurred needs to be enlightened, this video will do it)
In the interview we talk about the evolution of the music industry, the impact of the digital revolution, and I give my reasons for believing in the virtues and potential of the Internet in enhancing the music industry. I point out, as I have many times here in the newsletter, that the internet allows numerous artists to make money from their music and it can enhance revenues from live performances by expanding an artist's base. We also discuss the challenges facing record companies and I suggest that the full potential of the Internet as a distribution channel has yet to be fully exploited. There's a lot of ground covered, but based on the comments already posted of those who have tuned in, they've enjoyed it.
Read more about it by clicking here.
Smart Marketing Consulting Services
Smart Marketing Consulting Services has been in business sixteen years, and consults clients in the music, entertainment, attraction, media, and technology industry on branding, marketing, online exploitation, maximizing new media, and more.
"And the beat goes on, the beat goes on ... drums keep poundin' rhythm to the brain."
"Work is life, you know, and without it, there's nothing but fear and insecurity." -- John Lennon
"When a population becomes distracted by trivia, when cultural life is redefined as a perpetual round of entertainments, when serious public conversation becomes a form of baby-talk, when, in short, a people becomes an audience and their public business a vaudeville act, then a nation finds itself at risk: culture-death is a clear possibility." -- Neil Postman