Streaming Video Overtakes Live Programming As Method-of-Choice
May 22, 2015
From The Center For Media Research comes the above titled article in their newsletter.
Yet more confirmation on the slow death of traditional TV.
Here's the content:
"According to the recently released Deloitte "Digital Democracy Survey," streaming video services, used by more than 42% of American households, has overtaken live programming as the viewing method-of-choice, with 56% of consumers now streaming movies and 53% streaming television on a monthly basis, as compared to 45% of consumers preferring to watch television programs live.
Younger viewers have moved to watching TV shows on mobile devices rather than on television, says the report. Among Trailing Millennials (age 14-25), nearly 60% of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.
The report also finds that the trend of binge-watching, viewing three or more program episodes at one sitting, is prevalent with 68% of consumers doing so today. 31% of Americans who binge-watch, do so at least once a week, led by Trailing Millennials, who binge watch more frequently than any other generation at 42%.
TV-dramas are the most popular television genre to binge-watch, says the report, commanding 54% of binge-watchers' attention; a characteristic more pronounced among females. And, 20% of Americans binge-watch comedies, with more being male.
Gerald Belson, Vice Chairman, Deloitte LLP, "Personal viewing experiences and the ability to consume media at your own pace… significantly impacting how U.S. consumers value their content devices and services… binge-watching… and the ability to watch what we want, when, and where we want… a cultural phenomenon that is shifting consumer behaviors and attitudes towards curating an individual experience… "
90% of consumers now multitasking while watching TV, says the report. Among Millennials and Generation X (age 32-48), both engage in an average of three additional activities while watching television, including internet browsing, reading email and text messaging. Other interesting findings from the study include:
- Multitasking activities, while abundant, are not usually tied to television programs being watched. Less than one-quarter of those watching television are engaging in multitasking activities that correlate with the ongoing program.
- Consumers tend to pay more attention to digital (online) ads as compared to traditional TV advertising, with nearly 75% of consumers saying that they tend to multitask more during television ads than during digital ads.
- Consumers are willing to endure advertisements in exchange for discounted services. 62% agreed that they would be willing to view advertising during their streaming video programming if it significantly reduced the cost of their subscription.
- Gaming consoles are no longer being used solely for gaming, with 38% of consumers using them to stream movies and television online, and 29% using their consoles to view online content.
Leading Millennials (age 26-31) and Trailing Millennials (age 14-25,) are increasingly influencing product and service functionalities and are eager to adopt the next big thing. The survey found that 13% of Trailing Millennials who don't already have smart watches intend to buy one in the next 12 months, and 12% of the same age group who don't already own fitness bands intend to buy a fitness band within the same period. Among Leading Millennials, 17% intend to buy a smartwatch in the next 12 months, and 14% intend to buy a fitness band within the same time frame.
The home Internet is overwhelmingly the most valued service among subscribers according to 93% of Millennials. 58% of Trailing Millennial subscribers still value Pay TV, though a quarter of Trailing Millennials either cancelled their Pay TV subscriptions in the last 12 months or haven't had Pay TV for more than a year. Among Leading Millennials, it was shown that 16% indicated they had either cancelled their Pay TV subscription in the last 12 months or haven't had Pay TV for more than a year.
For more information on the "Digital Democracy Survey," please visit Deloitte here.
THE 'A-SIDE' - TRACK 2
ONE-HIT WONDERS FADING
There are fewer and fewer one-hit wonders every year.
An analysis of the last 50 years of Billboard's Hot 100 singles chart by Priconomics found that in recent years the number of artists with a hit has declined to an all-time low.
THE 'A-SIDE' - TRACK 3
IF YOU'VE GOT EXTRA CASH, YOU CAN BUY THIS MAN'S VINYL
My thanks to reader Jon DeLong for this article, 'What does a £2,500 record sound like?'
THE 'A-SIDE' - TRACK 4
YOUR TAX DOLLARS AT WORK
As you may or may not have heard, a guy named Jack Ely passed away at the age of 71.
The name may not be that familiar, but the voice almost certainly is. Jack Ely was -- fairly briefly -- the lead singer of the Kingsmen, and happened to do a cover song in a single take under poor conditions, that created one of the most memorable songs in rock and roll history, also known as "Louie Louie" FBI Spent Years 'Researching' The Lyrics To 'Louie, Louie' Prior To Realizing The Copyright Office Must Have Them
THE 'A-SIDE' - TRACK 5
Spotify claims to have been responsible for 10% of all U.S. record label revenue in the first quartet of 2015.
The stat came from Will Page, Spotify's director of economics during the Music Biz Conference in Nashville this week. Spotify Says It's Responsible For 10% Of All U.S. Label Revenue
And now, Spotify wants to hook you up with more than just catchy beats. For that to work for the masses, the company must know what you'll like before you do -- even if it's not music. Read more
THE 'A-SIDE' - TRACK 6
'AMERICAN IDOL' CANCELLED
'American Idol' Cancellation Explained by Fox Chiefs: 'It Was Not an Easy Decision' ... Full story at TheWrap
(Sure it was, the ratings sucked.)
THE 'A-SIDE' - TRACK 7
THE GLOBAL ELECTRONIC DANCE MUSIC MARKET IS EXPLODING
The global EDM music market grew 12% last year to $6.9 billion, according to the latest IMS Business Report. The U.S. EDM market hit $2 billion or 29% of global revenue. While impressive, EDM's growth rate has slowed considerably in the last year. EDM Is Now A $6.8 Billion Global Business: Read The IMS 2015 Business Report Here
THE 'A-SIDE' - TRACK 8
FROM THE AV CLUB: 'Popular songs are dumb and only getting dumber, according to dumb study'
Thanks to Portland's Clarence Duffy for sending me this article.
"Science, the branch of knowledge that concerns being the dad from Footloose, has previously used systematic studies to tell you that all popular songs sound the same, that they're all about the same stuff, that they're too loud, and that listening to them will turn you into a deaf, fornicating heathen and the crops will sour. Now science has an addendum to its data-grousing: Pop songs are dumb and only getting dumber, to the point where most hits today barely require a second-grade reading level to understand them."
THE INDUSTRY LOSES ANOTHER GREAT ONE ... BRUCE LUNDVALL PASSES
Longtime Blue Note Records president and lifelong jazz champion Bruce Lundvall died Tuesday after a battle with Parkinson's disease. He was 79. His death was confirmed by a Blue Note representative.
Bob Sherwood, who was VP/Promotion and SVP/Marketing at Columbia when Bruce Lundvall headed the label, has posted a brief but heartfelt tribute to his friend and colleague.
"For those who may not have already heard, the legendary music-lover, record industry exec, exceptional human being and artist once known as 'Smooth Lundvall' has died," Sherwood begins. "As many of you knew, he suffered from Parkinson's disease and had been in a special-care facility for some time. If there was someone more respected and beloved by those who worked for and with him, the name doesn't spring immediately to mind. God bless you, Bruce."
Bruce was loved by everyone in the industry…he was one of the industry's real MUSIC men. Read all about Bruce and his legacy: Bruce Lundvall, Former Blue Note Records President
THE 'A-SIDE' - THE BONUS TRACKS & NEWS
Loretta Lynn, Jack White Tapped for Nashville Walk of Fame
Top Indie Exec Says Major Label "Beasts" Have "Completely F**ked Everyone Up The Arse"
Did Guns N' Roses Copy 'Sweet Child O' Mine' From This Australian Band? Read »
Has NPR Turned Their Backs On Musicians?
Amy Winehouse 'Amy' Documentary Receives First Official Trailer: Watch
What Are the 10 Top-Grossing Summer Concerts Ever? The Three Tenors (Yes, You Read That Right) and More
Watch Eric Clapton's Touching B.B. King Tribute Video: 'He Was a Beacon'
Paul McCartney to Oasis: 'Get Together and Make Good Music'
Paul McCartney Pens New Songs for Animated Film
Taylor Swift's 'Bad Blood' Video Breaks Vevo Record
Slash Opens Door to Guns N' Roses Reunion
Sia Releases Haunting 'California Dreamin" Cover for 'San Andreas' Movie
Jon Hamm Weighs In on 'Mad Men' Finale
58th Grammy Awards Slates First-Ever Monday Broadcast for 2016
When Spotify, TIDAL Offer Deep Discounts, Who Pays The Creators?
Streaming Music Revenue Passes Downloads At Warner Music Group For 1st Time
Redistributing The Streaming Wealth: Why Listening Hours Not Artist Popularity May Drive The Divvying Up Of Royalties
Deezer Adds 20,000 Podcasts, Downplays Importance Of Free Music
See 24 Nirvana 'Nevermind' Outtakes: Rare Photos Make Debut in Austin Gallery
5 Brilliant Clues Hidden in the Background of Movies
7 Characters You Didn't Know Were Totally Bullshitting You
iPhone sales to be higher than anticipated, analyst says
Apple Music Service To Add Artist Friendly Direct To Fan Social Features
A Grooveshark Clone Has Surfaced Online Read »
A hot market for pre-owned gadgets is a boon to savvy consumers
5 True Stories That Will Restore Your Faith In Famous People
'Mad Men' Creator on Coke Ad: 'It's the Best Ad Ever Made'
Apple Watch sales to reach 36 million in first year, analyst predicts
Creative Sound Blaster X7 review
Short News Items ...
JAY-Z PLAYS RACE CARD ABOUT HIS TIDAL STREAMING SERVICE:
Jay Z Is Under Fire by Black Scholar for 'Pulling Out the Race Card' in Tidal Debate. Dr. Boyce D. Watkins tells TheWrap he takes issue with music mogul "invoking the names of Freddie Gray, Trayvon Martin and Michael Brown" in freestyle rap. Full story at TheWrap
Wired reports "Today's record followed reports from two Wall Street analysts that called Netflix undervalued. Last week, analysts at Apex Capital largely agreed. Netflix is quickly becoming one of the most powerful media companies in the world, the firm said, adding that the streaming video giant could soon become the next $100 billion tech company." Read more … and Netflix is readying a new user interface for all its Web-based users around the world. Set to debut next month, "The interface … brings the design of Netflix's website more in line with what users today see on mobile phones, tablets, on gaming consoles and on other streaming media players, like Roku," TechCrunch reports. "The most notable aspect to the new design is that it eliminates the slower, scrolling carousels for content discovery in favor of an updated look with larger thumbnails." Read the whole story
You, my friend, are a potential cord-cutter. You've been champing at the bit for streaming services to offer a large enough array of programming so you can call the cable company and tell them to ... More
BEST NEWS OF THE WEEK:
BEST NEWS OF THE WEEK #2:
Is Kanye West's Brand Being Destroyed by Kim Kardashian and Her Reality Show Family? "He's become more of a Kardashian than Kim has become Mrs. West," image consultant tells TheWrap/ Full story at TheWrap
ANOTHER LESSON FOR THOSE WHO ACTUALLY BELIEVE PIRACY CAN BE STOPPED:
'Game of Thrones' Punches Up New Piracy Record with 3.5 Million Downloads. Variety reports "Game of Thrones, HBO's immensely popular series on both on TV and on piracy networks, has again set a new benchmark for illicit downloads in a 24-hour period despite the premium cabler's recent launch of a broadband-only service in the U.S." Read more.
NOW JUSTIN TIMBERLAKE WANTS US TO LISTEN TO BETTER QUALITY MUSIC:
Can AfterMaster make digital tracks sound better and hook millennials? Justin Timberlake Wants You To Listen To Higher Quality Music
David Letterman has just exhausted his capacity for self-reflection. Rolling Stone was set to speak with the outgoing late-night host for 45 minutes, and we had one minute left. After decades of broadcasting, he can sense when a segment is about to run long. Read More
GUITAR HERO REDUX:
The Guitar Hero franchise is set to make a comeback after a five-year hiatus, and we have some exclusive news: Some of the artists who will contribute music to the upcoming live version of the game include the Rolling Stones, Black Keys and Green Day. Read More
Naturally, the road to the Grateful Dead's 50th anniversary reunion and farewell shows has been a strange and twisty one. Rolling Stone's new cover story is the most comprehensive peek inside the band's post-Garcia years and their upcoming "last stand." Read More
Taylor Swift Wins Big at Billboard Music Awards 2015: The Complete Winners List: Full story at TheWrap
B.B. King, the larger-than-life guitarist and singer who helped popularize the electric blues, died in Las Vegas. He was 89. Read complete coverage, including his best performances, his life in pictures, the legacy of his famous guitar and more. Read More
Fiddle player Johnny Gimble, whose pioneering style encompassed and influenced Western swing, jazz and country, died Saturday, May 9th, in Dripping Springs, Texas, following complications from several strokes he had suffered since 1999. He was 88.
Quotes of the week
Quotes About Being "On The Road" From 'The Beatles Anthology'
RINGO: "There are lots of driving stories. This is how a band gets close: in the van, going up and down the M1, freezing your balls off, fighting for the seats. ... There'd be the passenger seat for one of us, and the other three -- whichever three, the rest of us, would sit behind on the bench seat which was pretty miserable. ... I remember sliding all over Scotland. It was bloody freezing in the winter. …"
JOHN: "But we always got screams in Scotland. I suppose they haven't got much else to do up there. …"
PAUL: "There were a lot of laughs in the back of the car. ... I can't remember many deep conversations. There was a lot of giggling though."
GEORGE: "I had a good crash once. ... The accident had ripped the filler cap off and the petrol was pouring out. We got out and we had to shove T-shirts and things into the hole to try and stop the flow of petrol. …"
All the above from 'The Beatles Anthology' by The Beatles. The Beatles pay their dues and drive their van. After Hamburg but before Shea Stadium, the not-yet-world-famous Beatles faced regular and long road trips through England.
The B-Side - 'Blips'
THE ONION (www.theonion.com) STORY OF THE WEEK:
'Avengers' Sequel Picks Up Where First Film's Profits Left Off
LOS ANGELES—Promising that the sequel would continue to follow the impressive feats of an incredible group of revenue streams, executives at Marvel Studios confirmed Friday that Avengers: Age Of Ultron picks up right where the first film's profits left off. "The last Avengers movie triumphantly concluded with $1.5 billion at the international box office, and Age Of Ultron will jump right back in and continue earning from there," Read the rest and laugh
The Music Industry Past, Present & Future, And The Internet I answer questions on EconTalk
I did an interview about the industry and the Internet at EconTalk with host Russ Roberts. Russ is also a professor of economics at George Mason University, blogs at Cafe Hayek, and has written three novels that teach economics. He's also the co-creator of the Keynes-Hayek rap video. (And if your understanding of the economic meltdown that occurred needs to be enlightened, this video will do it)
In the interview we talk about the evolution of the music industry, the impact of the digital revolution, and I give my reasons for believing in the virtues and potential of the Internet in enhancing the music industry. I point out, as I have many times here in the newsletter, that the internet allows numerous artists to make money from their music and it can enhance revenues from live performances by expanding an artist's base. We also discuss the challenges facing record companies and I suggest that the full potential of the Internet as a distribution channel has yet to be fully exploited. There's a lot of ground covered, but based on the comments already posted of those who have tuned in, they've enjoyed it.
Read more about it by clicking here.
Smart Marketing Consulting Services
Smart Marketing Consulting Services has been in business sixteen years, and consults clients in the music, entertainment, attraction, media, and technology industry on branding, marketing, online exploitation, maximizing new media, and more.
"And the beat goes on, the beat goes on ... drums keep poundin' rhythm to the brain."
"Work is life, you know, and without it, there's nothing but fear and insecurity." -- John Lennon
"When a population becomes distracted by trivia, when cultural life is redefined as a perpetual round of entertainments, when serious public conversation becomes a form of baby-talk, when, in short, a people becomes an audience and their public business a vaudeville act, then a nation finds itself at risk: culture-death is a clear possibility." -- Neil Postman