Internet Radio Future
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Just click on "New Topic" below and then type your question to me. Please put in a Subject and then ask your question in the body.
Your question is submitted annonymously unless you include your name.
Click "Submit" and then check back to find Dr. Wimmer's answer to your question.
If you wish to have a private answer to a question (not posted in the forum), please include your email address. Dr. Wimmer will send your answer directly to you.
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Internet Radio Future
by rogerwimmer » Mon Nov 19, 2012 8:42 am
I took my high school Internet radio project and made it an official LLC in early 2012. I am having trouble forecasting the longevity of the Internet radio industry. In your opinion, where do you see the independent Internet radio stations in 5 or 10 years if they can manage to stay online? Thanks. - Terence
Terence: Congratulations on your project. Good for you and on to your question . . .
Considering that the Internet is the most significant technological entity ever invented, it’s clear that it will be around for a long time. Next, the Smart Mass Media (Smartphones, Smart TVs, tablets), which are essentially stand-alone computers, can function not only as an individual mass medium, but they can also access all of the other mass media (Wimmer & Dominick, 2013). The wide and varied use of smart mass media indicates that they will continue to become even more significant in the future.
What this means is that access to Internet radio stations will continue to grow and it follows that if the stations provide listeners with what they want to hear, the future of Internet radio looks promising.
However, there is no indication that traditional radio stations will disappear, but rather that Internet radio stations, if programmed correctly, will offer a listening alternative to terrestrial radio stations. However, keep in mind that most terrestrial radio stations are also available on the Internet.
The fate of both types of radio stations is in the hands of the owners and operators. The key to success for both types of radio is to find out what the listeners want, give it to them, and tell them that you gave it to them. This is the same philosophy I have promoted for about 35 years.
(Want to comment on this question? Click on the POSTREPLY button under the question.)
Terence: Congratulations on your project. Good for you and on to your question . . .
Considering that the Internet is the most significant technological entity ever invented, it’s clear that it will be around for a long time. Next, the Smart Mass Media (Smartphones, Smart TVs, tablets), which are essentially stand-alone computers, can function not only as an individual mass medium, but they can also access all of the other mass media (Wimmer & Dominick, 2013). The wide and varied use of smart mass media indicates that they will continue to become even more significant in the future.
What this means is that access to Internet radio stations will continue to grow and it follows that if the stations provide listeners with what they want to hear, the future of Internet radio looks promising.
However, there is no indication that traditional radio stations will disappear, but rather that Internet radio stations, if programmed correctly, will offer a listening alternative to terrestrial radio stations. However, keep in mind that most terrestrial radio stations are also available on the Internet.
The fate of both types of radio stations is in the hands of the owners and operators. The key to success for both types of radio is to find out what the listeners want, give it to them, and tell them that you gave it to them. This is the same philosophy I have promoted for about 35 years.
(Want to comment on this question? Click on the POSTREPLY button under the question.)
Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.
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