10 Questions with ... Sardia Kakoschke
April 8, 2013
BRIEF CAREER SYNOPSIS:
- 5tcb FM - (2003 - 2013) - Music/Program Director/Audio Engineer - Brekky Presenter/Sales Rep
- Melomania - (2008 - 2013) - Producer/Owner/Co- Presenter
- Music Promotion (2011 - 2013) Australian Radio Promotion Rep
1) What Got You Interested In Radio and the radio business?
I used to listen to the radio and music whenever I could. They say that you never work a day in your life if you have your dream job. So it seemed like the logical choice.
2) Can you describe the current music scene like in Australia?
Call me biased, but I think we have some incredible talent here in Australia. Australian musicians are very hard workers. Some of them are Aria Award winners or Golden Guitar winners and still work hard to tour the small towns.
3) Please tell us about your syndicated show "Melomania?"
It's a weekly program that runs for two-hours and is broadcast in five different countries. It has been on the airwaves for nearly five years. Not only does the show feature mainstream music but the not so well known acts as well. Many refer to it as "my baby" as it is one of my proudest achievements!
4) How do you balance being a music director, a radio rep, and running a syndicated radio show?
I drink lots of ice coffee and I get very little sleep. Really, if you want to do something you always find a way for it to fall into place.
5) How do you prep yourself for your radio shift?
When I first started radio I used to hand out a piece of paper and a pen during class and everyone would write down songs they liked. I would then use it with my list of songs to compile the program. To some degree I still use that ruling. I watch a lot more news now and try and take the bits and pieces that I think are most relevant to my audience.
6) How do you stay in tune with your audience?
I used to do a lot of DJ work in the local area and that was a fantastic tool to see what type of music the local community listened to. Another advantage is that I am also the sales rep for the radio station and I try and get involved with our community projects.
7) How are you using social media for all your projects?
Social Media plays a very heavy role in the way we market our product. It is also excellent for feedback. Luckily, with the growth of followers and "Likers" on social media, our team has grown as well. This has made it easier to maintain our pages.
8) What is the biggest change that you'd like to see happen in the business?
I would like to see artists getting paid what they deserve, whether it's for live gigs or song royalties. We need to see more support from the government for community radio that do support these artists.
9) What advice would you give people new to the business?
Don't take no for an answer. If something doesn't work the first time, that doesn't mean it won't work the second time around.
10) Where do you see the industry and yourself five years from now?
Hopefully we will still be a happy couple. We just celebrated 10 beautiful years together and I like to think we will still be in the honeymoon phase in five years!
Who is the most amazing talent you've worked with?
According to my Co-host Hollie, she's the most amazing talent I've worked with! Mind you, I'm still waiting for a call from Kelly Clarkson if she wants to write a song together or do an interview? So we'll just have to wait and see.
Tell us what music we would find on your MP3 player right now and what is it you enjoy about that particular selection?
My whole music collection samples from most genres and eras. I have no favourite genre or era. I like to sample from them all!
Who is your best friend in the business?
The microphone! Honestly I've never really thought about it? I work with a lot of reps from labels, stations, promotional companies, as well as artists so I like to think that I have some sort of special relationship with each and every one of them.
What did you want to be when you were growing up?
I've grown up? I wanted to be an art teacher, until I got to high school and I realized that you did more theory work and essays than actual art.
What was the biggest gaffe you've made on air?
I can't reveal that without my lawyer present.
What's one thing that would surprise many people to learn about you?
I'd like to think I'm constantly surprising people.