10 Questions with ... Scott Alexander
May 13, 2013
BRIEF CAREER SYNOPSIS:
- KBBY (B95.1)/Ventura, CA - Morning Drive Air Personality - 2011-Present
- KHAY/Ventura, CA - MD/Morning Personality - 2005-2011
- Dr. Laura Show - Fill-in Board Op - 2008-2009
- KBBY (B95.1)/Ventura, CA - Air Personality - 2003-2005
- Successful Technologies - Research & Development Consultant - 2003
- The Weakest Link / Gurin Productions - Production Assistant/Statistician 2001-2002
- KRUZ/Santa Barbara, CA - Weekend Air Talent - 2001-2002
- NBC Enterprises Exec. Asst./Television Syndication Sales - 2000-2001
- Pop.com/DreamWorks/Imagine Ent. - Assoc.& Interactive Producer - 1999-2000
- DreamWorks SKG - Exec. Asst./Television Research Coordinator - 1995-2000
- KRUZ/Santa Barbara, CA - Weekend Air Talent - 1996-1997
- KNJO/Thousand Oaks, CA - Weekend Air Talent - 1995
- KCAQ/Oxnard-Ventura, CA - Weekend Air Talent - 1992-1994
- KSLY/San Luis Obispo, CA - On-Air Announcer - 1990-1991
- KLZZ/San Luis Obispo, CA - Mornings/Promotions Director - 1990
- KGOT/Anchorage, AK - On-Air Announcer - 1984-1990
- KYAK/ Anchorage, AK - On-Air Announcer - 1983-1984
- KBCN/ Anchorage, AK - On-Air Announcer - 1982-1983
- KACY-A/Ventura, CA - On-Air Announcer - 1980-1981
- KENI-A/Anchorage, AK - On-Air Announcer - 1978-1980
1) What Got You Interested In Radio?
While taking Media Production in High School, I happened on a dance that was being DJ'd by a local radio jock and I asked him about getting into the business. He told me to come and see him at the station to get involved in their internship program. Ever since then...the rest is history.
2) Who do you consider your radio mentors?
Larry Wayne of K Love, Sean Lynch and Lee Marshall...are personal friends. John London, Greaseman, and Jackson Armstrong were hero's.
3) What makes the Ventura market unique?
We have 77 other signals bleeding into the marketplace from Los Angeles, all with more promotional dollars to spend than we have. There are also no local TV stations to feed promotions to.
4) What is it about your show that you feel really makes it cut through?
I like to break POP Culture news, spin it and have some fun, and of course locality is a key to success today.
5) What do you view as the most important issue facing radio today?
Staying relevant to future generations.
6) How are you using social media to market your radio station and your show?
Yes, the way our listeners are interacting with the show is different now. They can Tweet, Facebook or E-mail and they are not limited to just calling anymore. Our dynamic is different now.
7) What can we be doing with our station web sites to better our stations as a whole?
I have a pending patent on that, but what I can say is that radio will serve the web. All traditional media will serve the web. The web is on your phone, and you will be able to transact commerce with the push of a button in the near future.
8) What do you like best about working in the Hot/AC formats compared to other genres?
The listeners are mature, smart, and affluent.
9) How do you prep yourself for your radio shift?
I surf primetime TV to keep up on what's hot. I read close to ten web sites a day and we have breaking headlines and entertainment news E-mail alerts. Plus, I use a prep service to help with some of the audio bits.
10) What is the one truth that has held constant in your career?
Every rung on the ladder gets you closer to your goal. You can not skip a rung or go around it, but you learn from every step to make you the best you can possibly be. You will make every mistake you can possibly make, but in the end you'll be where you need to be.
What has been your station's biggest accomplishment?
After the crash of '08 being able to come back and win the "Presidents Sales Cup" in sales while owning our demo.
What type of features do you run on your show?
Artist Interviews, audio, callers and what's happening around us now and in the near future that might be of interest to the listener.
Tell us what music we would find on your MP3 player or phone right now and what is it you enjoy about that particular selection?
I have three Pandora Stations, Beatles, Frank Sinatra & Bob Segar/Tom Petty.
Who is the most amazing talent you've worked with?
Steven Spielberg, Paul Allen, and Ron Howard. At POP.com, I was an interactive producer during late 90's.
What advice would you give people new to the business?
Know all you can about the Internet and social media. Your "voice" will come later.