10 Questions with ... Matt Case
June 23, 2014
BRIEF CAREER SYNOPSIS:
- KRWM/Seattle, WA - October 2012 to Present - PM Drive
- KCMS/Seattle, WA - January 2008 - October 2012 - Midday PM Drive
- KFMK/Austin, TX - October 2010 - October 2012 - Middays
- KKWF/Seattle, WA - May 2006 to June 2007 - AM Producer/On-Air
- KLSY/Seattle, WA - March 2003 - April 2006 - Nights
1) What Got You Interested In Radio?
Growing up in Seattle we had many great radio personalities and stations over the years. Listening to KJR as a kid in the 70's I listened to Gary Lockwood, Danny Wright, and of course Casey counting down the hits. Then in the 80's and 90's Seattle radio exploded and people like Cathy Faulkner (KISW) and Marco Collins (KNDD) had a huge impact.
2) Who do you consider your radio mentors?
Marc Kaye, Scott Valentine, Bill West, FITZ, Carol Handley, John Frost, Allen Mason, Ryan Seacrest, Larry Lujack.
3) What makes your market unique? How does this compare to other markets or stations you have worked at?
It's the attitude, the overall diversity and acceptance. From Olympia to Everett, Bremerton to Bellevue, each town is unique. Each community different yet we all come together and call Seattle home in broader sense. We see so many unique and gifted people living and moving here to the Pacific North West, be it for work with Amazon, Microsoft, etc. It's a city that is flourishing right now and it's really cool to see this in the urban core as well. You can feel there is something exciting happening and people want to be a part of it. I think the nation as a whole may have had a glimpse into that solidarity, community, and growing excitement via the Seahawks and the "12th Man."
4) How are you using social media to market your radio station and your show?
I avoid social media like the Duggar family avoids birth control! Seriously, I am a "social media nut in CASE you missed it..." is a popular thing I post on FB, Twitter, etc. News Stories, info, fun facts, etc. You should Friend Request me, Follow me and you'll see why I am a content generator and prep services "Face-lift" from my page!
5) What do you like best about working in the Hot/AC formats, compared to other genres?
It's Mass Appeal. You are connecting and sharing with the majority of folks. The Bigger the tent pole the more folks you can allow under and reach. So this is truly as main stream as you get!
6) How do you stay in tune with your audience?
I listen. I make eye contact at events. I take time to make them feel important because they are! I listen and look and I observe life. When I am out shopping for groceries, at the mall, I am always studying observing, and listening to what women in our demo are saying. My girlfriend thought I was trying to pick up other girls the other night at PF Chang's and I said "Baby, you overhear those two ladies at the bar...that's called SHOW PREP!!!"
7) How do you prep yourself for your radio shift?
Read, read, and read some more! I start globally with what's BIG and what the world is talking about that our listener is focused on. I have a sample of a woman in our target demo ("Jennifer," as I call her) and the five things she is most likely focused on. If my prep can touch on any combination of those five then it's in. If it's five out five then it's GOLD! Then I work down to the local view with what's going on in the local communities that are big and happening that "Jennifer" is going to be talking about and concerned about. Meditate and visualize.
8) Who is the most amazing talent you've worked with?
Corey Fitzner and Marco Collins.
FITZ is...well "FITZ." I love that dude and I have learned a great deal producing his show by working first hand on a kick ass morning show and knowing what it takes to successfully do that. The time, the commitment and being battle tested.
Marco Collins is a genius and his passion for music is unparallel. He has such a natural way about him that exudes cool without trying or being forced it's just who he IS!
9) What is the most rewarding promotion or activity your station has ever been involved with to benefit the community or a charity?
I have worked with Seattle's Union Gospel Mission in their Search and Rescue Van in the winter handing out blankets, food, and clothing to those at night on the streets who are homeless.
10) What do you view as the most important issue facing radio today?
The lack of development for new talent, GM's and PD's. Who will be the next generation of radio? How can we develop these young minds to be future leaders, GM's GSM's PD's, and air talent?
Tell us what music we would find on your phone or MP3 player right now and what is it you enjoy about that particular selection?
The new Coldplay, Sam Smith, and Ed Sheeran. Some old DJ Shadow and I just listened to my BALLZ ROCK playlist I made for working out that has AC/DC, Guns & Roses, Van Halen, and other classics. Good times!