Wednesday, June 1, 2011
June 1, 2011
We got some good and bad news last week. The month April was the first month since December of 2009 that there was no revenue growth.
A sample of 51 markets conducted by analyst Jim Boyle showed 43% of them actually had declines compared to April of 2010.
On the other hand, according to just released info about Q1 2011 by the RAB showed the fifth straight quarter of growth. Overall revenue was up 3% over Q1 2010. Interestingly enough, 12% of the overall revenue came from off-air sources.
As for categories ... which ones were ... short answer: MOST!
Top categories in Q1:
- Television Networks
- Financial Services
So, how are you doing in the Top 5?
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