Tuesday, July 5, 2011
July 5, 2011
Welcome to the second half of the year. A couple weeks ago, I encouraged you to do a full review for both sales and programming analyzing what you "wanted" to in the first half and what you actually "accomplished."
I would encourage you to break it up a bit for second half:
* Change the day of regular meetings -- small thing, but it will help get out of a rut.
* Challenge your PD and Sales Manager to work together on a program that will drive revenue and create listener benefit for the holiday season
* Shake up some accounts ... has Suzie held on to a big potential account for too long with no business on the books? Move it.
Start the second half with a fresh outlook and do something DIFFERENT!!
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