Thursday, January 12, 2012
January 12, 2012
Take a “Listening Day.”
When I was a PD many years ago, I made it a priority, at least once a quarter, to get out of the office, hole up in a hotel with several radios and listen to my station and the my market. I actually had a GM who thought I was taking a day off. Puh-leeze.
You should do this with your P.D.:
* Pick a day.
* Get a hotel room or a conference center room ... heck, it can even be your basement.
* Get a few radios and listen to YOUR station and key competitors.
* Bring spot and music monitor information so as you hear things you can cross-reference it.
* Start early, listen to morning drive through afternoon drive.
You will be amazed at what a truly productive day it is -- and what you discover about your station and your competitors.
Comments? E-mail me at email@example.com.