Thursday, June 28, 2012
June 28, 2012
Here's a touchy subject … voicetracking. Of course, in principal, we're all against it as it defeats the "live and local" that is so important to all of us.
When to consider:
- You've run out of options for further cuts and corporate says they need another 10%
- You are running a "passive" music-formatted station. One that is almost entirely reliant
on quantity and quality of music; i.e. AC, Oldies, some Rock, etc.
- You have the technical capability to effectively pull it off
- You have access to quality talent that is better or at least is as good as what you are
replacing for significantly less money
Comments? E-mail me at firstname.lastname@example.org.