Thursday, November 29, 2012
November 29, 2012
Here's a great suggestion/reminder from Brandies Hall from the RAB:
Mixing National with Local
Work with National clients on a local level. Oftentimes the store managers or District Mgrs. have funds or you can do vendor-funded programs. For example: Lowe's, Sears, Wal-Mart, Big K. Don't forget the restaurant franchises as well.
Remember, these decision-makers are not only competing with the other retailers in your market, they are also competing with their peers in their own company in other markets. Be sure to provide them with the bragging rights of their own success: re-cap, re-cap, re-cap.
You can find more about this at www.RAB.com.
Comments? E-mail me at firstname.lastname@example.org.