Thursday, September 26, 2013
September 26, 2013
I know what follows is a no-brainer and everybody is doing it ... or should be doing it. But sometimes a friendly reminder is in order because, with everything else happening these days, the basics are sometimes overlooked.
Have a meeting of all air personalities and promotion people this week. Discuss where, other than at your events, people in your community will be congregating in the next couple of months and find ways to make your station(s) part of the landscape.
If you include the sales managers and a couple of the really good account executives, I'll bet you'll be surprised at the fresh suggestions they might have ... maybe even a way to make a couple of bucks.
Here's the tricky part: How do you become part of the landscape? First, assess your personnel and physical assets. How many jocks are willing to spend time in the field, probably without pay? Do a quick inventory of vehicles, signage, tchochkes, etc. Then find creative ways to be visible ... maybe even at the competition's event. Part of the Randy Michaels magic was appearing at the other guy's events (or front door). I'm not advocating throwing dead fish in the street in front of the competitor's remote, but ... people are still talking about it! Remember, demoralizing your competitor is not a bad thing.
Comments? E-mail me at firstname.lastname@example.org.