Monday, January 19, 2015
January 19, 2015
I was recently on some National sales calls in New York and it became crystal clear the following:
- National buyers are over-worked and rarely have time to hear individual stations "stories" or pitches when reviewing avails.
- They take aggregated submissions from National rep firms and plug and play.
So, what does that mean?
- It's more important than ever that you try maintain a "relationship" with national buyers, ever-changing as they may be.
- Ratings play more of a factor than ever in getting share, or on, national buys.
Make damn sure you have local relationships who can speak on your behalf when buys are coming down.
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