-
Wednesday, April 15, 2015
April 15, 2015
Have an opinion? Add your comment below. -
How is your Director of First Impressions ... or more commonly known as ... receptionist?
It reminds me of an old column Seth Godin posted called the "The $20,000 Phone Call." He's so right ... again!
The $20,000 phone call
When a homeowner decides to put his house on sale and calls a broker...
When he calls the moving company...
When a family arrives in town and calls someone recommended as the family doctor...
When a wealthy couple calls their favorite fancy restaurant looking for a reservation...
Go down the list. Stockbrokers, even hairdressers. And not just people who recently moved. When a new referral shows up, all that work and expense, and then the phone rings and it gets answered by your annoyed, overworked, burned out, never-very-good-at-it- anyway receptionist, it all falls apart.
What is the doctor thinking when she allows her neither pleasant nor interested in new patients receptionist to answer the phone?
-
-