Monday, August 29, 2016
August 29, 2016
I came across this article that applies to many local businesses. Cut and paste this and send it to your client with a note that says something like, "I saw this and thought of you!"
Survey Finds 'Buy Local' Message Benefitting Independent Businesses
A national survey of independent businesses has found that those in communities with an active "buy local" campaign have experienced markedly stronger revenue growth compared to those located in areas without such a campaign.
"Buy local" campaigns run by Independent Business Alliances and Local First groups are now underway in about 140 cities nationwide.
Nearly two-thirds of respondents said that public awareness of the benefits of supporting locally owned businesses had increased in the last year, while 24% said it had stayed the same and only 3% said it had decreased.
Business owners in cities with active "buy local" campaigns reported a wide range of positive impacts on their business. Almost half reported that the campaign had brought new customers to their business and 55% said it had made existing customers more loyal. More than two-thirds said local media coverage of independent businesses had increased and 51% said that local government officials were now more aware and supportive of the needs of independent businesses.
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