Monday, April 18, 2011
April 18, 2011
Did you see the Wall Street Journal article last week on ad spending predictions?
Here are some highlights!
U.S. advertising spending is expected to increase 2.5% to $155.2 billion in 2011 as marketers in the financial, retail and automotive sectors open up their wallets following the recession. But it will take several years before spending reaches pre-recession levels, according to new forecasts from Publicis Groupe SA's ZenithOptimedia.
I’m a little bummed radio wasn’t mentioned as a stand-alone category by Zenith, but we should benefactors!
ZenithOptimedia said it expects the largest ad spending increases in the U.S. to flow to the Internet, which is expected to register a 13% rise; cable television, with an expected increase of 10%; and cinema, which is expected to register a 6% increase. Ad spending is projected to drop 8.5% in newspapers, 1% in consumer magazines and 4% for business publications, it said.
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