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Mary Market Manager - Wednesday, August 9, 2017
August 9, 2017
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Eliminate Lies And Grow Your Share Of Long-Term Business
Too many lies going around today in the U.S.; it is actually a new marketing position to say that you and your organization are committed to the truth and do not lie about facts to anyone at any time. Shocking that this has become something that needs to stated as a benefit, but like "organic foods" back in the day, that was a given. Today, "the truth" can be a value that you trumpet loud and clear to your team internally and to your advertisers externally. Spin used to be something to be proud of; as one large AD agency puts it:
"The truth well told," but today "Just the truth for a refreshing change" is a motto that would resonate with most.
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