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Mary Market Manager - Tuesday, August 15, 2017
August 15, 2017
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... Or You Could Innovate Massively In The Top-10 Radio Markets To Get Advertiser Attention
Christmas music delivers the biggest radio audience every year in the radio business since the start of this trend in major markets in the Fall of 2001 at KOST in L.A. -- Sure, Christmas music was on the air in places before KOST in L.A., but the decision to turn on Christmas music in the #1 radio market only two months after 9/11 was the key to the trend taking off. Schlitz was the first light beer but Miller Lite made it a category. What big trend are you going to do in the radio business to attract an even bigger audience to the radio than Christmas music? It is out there, but who has the "nerve to try and deliver?"
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