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Mary Market Manager - Thursday, October 19, 2017
October 19, 2017
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The Air B'n'B Of Radio Studios Ahead?
Why the studio near the city of license rule elimination now? Once the studio rule within 25 miles (as the crow flies) of the city of license/tower is eliminated ahead of the financial reorganization of radio stations at iHeart next year, we will see the centralization of programming into only a handful a studio hubs through the U.S. with lots of local studio leases washed away in the pre-pack bankruptcy with programming beamed in from one of the handful of hubs and sellers working from their home office (and sales meetings monthly at a hourly office space rental location). Why think of this? So it's not a brand new idea when it is presented to you. It takes time to get used to a new paradigm; the turn in the road is not the end of the drive except if you are not prepared to turn :)
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