Radio's Early Adopters On Google+ ... and What It Could Mean to You
July 12, 2011
Sheri Vegas - Radio, Media and Web Provocateur
“Google has done a fantastic job merging all of their products into one, easy-to-use social networking site. The Android app is very slick. I have not experienced any lag time between the mobile app and the website. I did experience a horrible lag time with the video chat feature ‘Hangouts.’ We thought the video feed resembled an English-dubbed Japanese movie.”
Fred Jacobs - President Jacobs Media
“There’s a lot to like with Google+. Perhaps the biggest challenge will be in persuading consumers to ‘start over’ with a new social media home base after years of compiling friends, photos and other assets on Facebook. It’s like dating again after you’ve experienced a breakup. The time and fatigue it takes for someone new to get to know you -- and vice-versa -- could be off-putting for consumers. Still, ‘Circles’ appears to be a powerful tool that makes you wonder how Facebook missed it. There are some incredible potentials here for radio and its personalities to customize messaging, content, and experiences. That’s what gets me revved up.
Dave Martin - Media Arts & Sciences
“The majority of your audience is not yet on, however’ the early adopters, your ‘digirati’ are either already on or will love you for turning them on. First steps for radio? Begin experimentation with features. Example: Use the video chat feature “Hangout” to invite listeners to hang ‘backstage’ with your talent, create new online engagement such as ‘Sunday Night, The New Music Meeting,’ where listeners hang with your Music Director to listen to and give feedback on top new releases of the week. Own the competitive spaces most important to you.”
Mike Holder - Voice talent, Producer and Writer
“I was able to integrate my Twitter into Google+ fairly easily. The goal I'm sure is to make Google+ the preferred ‘home base’ for those wanting to control all their social media in one place. Google+ is close to what I have looked for in a social media site for a long time; the ability to customize each message, promote it to the people who really want the information and stay connected with fans.”
“I like it because everything is in one place. Not to mention the simplicity and practicality. For example, I never used Picasa till Google+ but it makes sense to have your pictures centralized instead of scattered and duplicated across many platforms.”
Mary-Lynn Foster - Voiceover Star and radio talk show host of Connect FM
“As a radio broadcaster and podcaster, I'm disappointed that I can't post audio files and have an audio player pop up like it does on Facebook. It seems social media loves to make it easy to post video content, but consistently ignores audio content. I also shared this feedback with Google+. I’m looking forward to seeing this feature in the future.”
“Well, I don't want to say G+ could be a FB killer, but I do feel the same kind of charge I felt when first using MySpace, then Facebook. Circles are great. It's slicker and cleaner than Facebook. Can Google+ draw in younger demos? I think that would be a strike Facebook would show concern over.”
Craig Morrison - Morning Show Host, KHits 96.5 - Central Arkansas
“I'm diggin' it ... and can't help but notice how quickly it’s gaining brand loyalty, and there's hardly anyone on it yet. We’ve started a Google+ page for our morning show and took the approach of ‘We're in at Google+, and we want you in this invitation-only club with us. We offered up invites to anyone who sent us an e-mail address to send it to. It's STILL clogging up our e-mail.”
And last but not least, President/Publisher of AllAccess.com -- Joel Denver:
“I really like Google + a lot. It really blew up this weekend with tons of suggestions for me to include in my circles or to follow. This is social media history in the making -- unfolding before our eyes. Jump on or get left in the dust.”
It’s always great to read your comments. What do you think about Google+?
I hope to see you for the second annual Jacobs Media Summer School this week at The Conclave in Minneapolis.
Reach out to me anytime on Twitter @lorilewis.
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