After 42 Years, Social Media Insight from Woodstock
August 16, 2011
The ‘60s were a revolutionary time with memorable cultural change. One music event that was a focal point of that time was Woodstock. This week marks the 42nd anniversary of one of the most momentous events in music history.
After watching documentaries on this historic event, it’s evident that many of the artists and promoters from that era didn’t just leave us with thoughtful words then -- but words that would resonate 42 years later and that could be translated to today’s challenges and opportunities within this social and digital space.
It starts with John Lennon - “All You Need is Acknowledgement.”
"Love is like a precious plant. You can’t just accept it and leave it in the cupboard or just think it’s going to get on by itself. You’ve got to keep on watering it. You’ve got to really look after it and nurture it. "- John Lennon
In the world of social media, this translates to taking the time to engage and respond with your audience - especially when you ask them questions in the first place.
You can’t just leave audience comments unacknowledged and think you’re going to grow in this space. You’ve got to validate the excitement fans have for your brand and give them a nod back (as seen above). Brands, shows, and personalities need to nurture these relationships.
“Don't compromise yourself. You're all you've got." - Janis Joplin
The above graphic is an example of the most-used words from a certain radio station’s Twitter account. “Win,” “gift,” and “tickets” aren’t what makes an extraordinary brand. Don’t compromise your station by turning it into a commodity in the social media space - something people can get anywhere, anytime. Enhance what it is about your brand that differentiates you from your competitors.
"Don't be reckless with other people's hearts. Don't put up with people who are reckless with yours." - Jimi Hendrix
Are people so suppressed that the “freedom” that comes with the Internet increases the need to make disparaging comments about you and/or your brand? Even Jimi says, you don’t have to put up with it. When comments become vile and profane, you have the responsibility to moderate and remove them.
“When you’ve seen beyond yourself, then you may find peace of mind is waiting there.”
This is a great example of how the listeners - not the brand - come first. Increase your brand equity and tap into what your audience really wants ... a sense of belonging.
Last but not least, the words may be 42 years old but they are as smart and valid today, especially regarding this new digital and social space we are navigating through:
“Take charge and keep moving; step back just enough to think clearly; and trust your instincts.” --Michael Lang (Woodstock promoter)
Peace, love and...comments. (And stay away from the brown acid.) Be part of the conversation by leaving your thoughts below.
P.S. The NAB/RAB Radio Show is in Chicago this year, Sept. 14th-16th. I was fortunate enough to be on the steering committee this year, which allowed me to create a couple of panels around the social and digital space.
One panel is called “Build Your Community Before You Need It” with an all-star lineup including ALL ACCESS Pres./Publisher JOEL DENVER (Moderator), BUBBA THE LOVE SPONGE, PHIL HENDRIE and more! Hope to see you there!
Reach out to me anytime on Twitter @lorilewis.
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