In Your World Of Radio And Social Media, What Are You Thankful For?
November 22, 2011
It is a pleasure to travel around with Fred and Paul Jacobs and meet some incredible people who are really learning how to make a difference for their radio stations in this social space.
Social media can be tricky for radio folks. Our style of communication has always been essentially “interruptive” -- we say whatever we want, whenever we want and they just sit back and listen.
But today’s communication style is more permission-based. Your audience is giving you a green light to show up in their live feeds, so it better be worth the “interruption,” right?
As an industry, we will get there. We will continue to experiment and learn how this social space benefits the overall brand. In fact, in the spirit of this holiday week, here are some of radio’s best sharing thoughts on social. I asked each of these opinion leaders this question:
“What’s one thing you’re thankful for in this social space?”
“I'm thankful for social media because of the way it expands our relationship with our audience and allows us to learn more about what makes them tick. The deeper our relationship with our audience, the closer we come to utilizing them as brand advocates for our products.”
- Buzz Knight VP/Programming, Greater Media
I'm thankful that strong radio brands have the opportunity to tap into social media tools as a way to serve their current audiences and reach new listeners -- especially at a time when cutbacks in both staffing and budget are taking place. Facebook and texting - the confluence of social and mobile - are gifts.
- Fred Jacobs President Jacobs Media
“At AllAccess.com we're thankful that these platforms allow better connectivity to our audience and our content, and a real interaction with our community at large to respond to their needs and sentiments, quickly and effectively."
- Joel Denver President & Publisher, AllAccess.com
“I am thankful that social media gives me the opportunity to build new types of relationships with listeners. Those who have a strong connection to us are more likely to be advocates, to share the Drive with others, and listen!”
- Patti Martin PD/The Drive Chicago
“I am thankful for social media because it makes me feel appreciated. (And I can make my listeners feel that way, too.)”
- Dave Beasing PD/The Sound L.A.
“I'm thankful for social media because you get instant feedback on a thought or idea. You'll know whether a) people like it b) people don't like it or c) people don't care.”
- Ken West PD WBOS/Boston
“I am thankful for social media because it gives us an opportunity to have an ongoing conversation with our audience to learn more about what they want and what they need.
- Chris Petlak Social Media Mgr WMTX/Chicago and “Radio’s Interactive Superstar - 2011”
"I am thankful for social media because it gives me the chance to listen. Sharing is important, but listening is the part of conversation that creates opportunity for a deeper connection."
- Stephanie Winans/Content Curator and Social Media Manager
“I am thankful that social media lets you know instantly if a topic connects on an emotional level.”
-Dave Savage, Production Operations Coordinator/Clear Channel Creative Services Group
"I am thankful for social media because it allows me to connect with my listeners and helps enhance the value of my brand."
- Maria More, Middays WHTA-FM Hot 107.9 Atlanta
“We've spent years looking for ways to connect to our audience, and we're given this gift called social media. I hope managers in radio continue to ignore it; it makes my job kicking your butt even easier.”
-Jim O’Brien Social Media Manager/WCSX Detroit
“I'm most thankful for the convenience and ease of having deeper relationships with my audience e... and their audience.”
B.J. Shea - Mornings/ KISW Seattle
And last but not least, “Phil Hendrie, in your world of social media and radio, what are you thankful for?”
Phil: “In my world? Weed.”
Reach out to me anytime on Twitter @lorilewis.
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