Radio DJ Meets Today's Listener
September 4, 2012
The end of Labor Day weekend has always signified the end of summer for many; less flip-flops worn around the radio station, and everyone perhaps more focused on business at hand.
To keep this week's "Merge" light since we are likely playing catch-up after a long holiday weekend, here is a fun and important conversation piece I created last year at this time. Please take two minutes to re-watch or see it for the first time - especially if you think "you know" Facebook and Twitter.
Has radio gotten better with its use of social media in the last 12 months?
Are there still a lot of well-meaning people doing lots of random things on these channels with little thought behind why their radio station is even on Facebook and Twitter in the first place?
Are you strengthening the fan relationship and telling your brands story socially?
Do you know if your brand's behavior on social media channels is enhancing or interfering with your fans' experience?
If you are participating in sites like Facebook or Twitter, take the time to understand the primary purposes behind how these platforms are built and why people are using them. Then align that purpose with what you need from each in a trackable and adaptable way.
MERGE is dedicated to helping radio grow in the social and digital space. Welcome back to the rest of 2012.
Reach out to me anytime on Twitter @lorilewis.
Please enjoy MERGE archives here.