Radio Talent, On-Air And Off, Giving Thanks
November 20, 2012
The social and digital tools at our disposal today offer your brand ways to improve on fan development. They offer your station a chance to tell its story visually and have fans re-tell that story (hopefully) in the way you want it told.
Listening to fans and acknowledging their voices are the strongest ways to manage relationships for more meaningful moments socially. These are some pretty spectacular times to manage a brand.
And with all of this opportunity, what are you thankful for?
I reached out to a few radio folks that you probably know (or know of) who are in the trenches, making things happen. They tap into these social tools to accomplish something deeper than ticket giveaways or other common tactics.
I asked each of them why they are thankful for these new tools at their disposal today.
Here's what they had to say, starting with KISW/Seattle Morning Monster BJ Shea:
91X/San Diego PD Extraordinaire Christy Taylor:
Star94/Atlanta Operations Director Scott Lindy:
96X/Salt Lake City Midday Goddess Marcy Wiser:
Federated Media Digital Master Kathy Uebler:
Hubbard/Chicago Social Media Manager Chris Petlak:
The End/Seattle Morning Star, Red:
And of course the President and Publishing Magnate of AllAccess.com has plenty of reasons to be thankful for digital and social. Joel took the big leap from traditional to digital in 1995, showing how forward-thinking he is.
Social is very much an additive to Joel's company:
As you see, there are all kinds of ways radio is serving its fans in the social and digital space.
Please share your thanks below. It's always great having you be part of the conversation, too!
Reach out to me anytime on Twitter @lorilewis.
Please enjoy MERGE archives here.