Radio DJ Meets Today's Listener
September 3, 2013
The end of Labor Day weekend has always signified the end of summer for many; less flip-flops worn around the radio station, and everyone perhaps more focused on business at hand.
To keep this week's "Merge" light since we are likely playing catch-up after a long holiday weekend, here is a fun and important conversation piece I created two years ago at this time. While effort is improving in the social space - please take two minutes to re-watch this or see it for the first time.
Has radio gotten better with its use of social media in the last 12 months?
I believe so.
Maybe not in every aspect of "being" social as opposed to "doing" social, but individual stations I get to work for through Jacobs Media have created some pretty incredible moments.
Radio communities have also come together to better disseminate information socially during tragedies like Hurricane Sandy and the Boston bombings.
However – what I still see a lot of is "picking and choosing" which fans get a response – if they get a response at all, completely missing the spirit of being social.
In order to become a remarkable 'social brand,' you must first understand the currency in which brands are being traded on by fans today.
And that is acknowledgment – making fans feel seen and heard, socially.
MERGE is dedicated to helping radio grow in the social and digital space.
Welcome back to the rest of 2013.
Reach out to me anytime on Twitter @lorilewis.
Please enjoy MERGE archives here.