Radio Talent Matter -- Just Listen To The Socially Active Audience
November 17, 2015
Scrolling Facebook one night, catching up on friends, family and colleagues, I stopped on a post from Lisa Miller, legendary talent at KQRS/Minneapolis.
It was a cool token of remembrance in just how technology has truly changed not only the way we interact with one another, but how we now broadcast our allegiance to brands:
And while some may still long for the "bumper sticker days," you have to agree that this new "public display of affection" that fans show for our talent and our brands is much more dynamic.
Monday morning, for example, I watched thousands "broadcast" to their audience that Jack Diamond was back on their airwaves. The messages, over and over, were reminders of why talent matter:
Fans were tweeting the hashtag, #JackIsBack, so much so, that as Jack hit the airwaves at 6 a.m. he was already trending:
This moment served as a reminder of the value of radio talent and of social.
Let us not forget what radio can do that the pure plays and other juke box type distractors to our industry cannot. We have talent -- whether live, voice-tracked, or syndicated - that have the opportunity to make fans feel something every day.
We’re so beyond static marketing. Radio talent equals opportunity for your brand to offer real interplay with the audience – making the fan journey a much memorable one to talk about.
- Validate -- Respond to everyone, making fans feel that they have been heard - strengthening the trust and anticipation for the brand.
- Inspire -- Putting more care in their content selection than "caller 10" type tweets. They create a more personal fan experience.
- Inform -- They tell fans something they don't already know -- or talk about commonly shared stories in a way we haven't already thought of -- elevating the brand authority.
And when talent are consistently present and connected with the audience and in moments that matter to them, look at how cool today's "bumper stickers" are:
(Dave and Chuck, WRIF/Detroit)
(Randy Dennis, WWIN/Baltimore)
(Bear & Charli, WNCY/Green Bay)
(Adam Bomb, Westwood One)
(BJ Shea, KISW/Seattle)
(Preston & Steve, WMMR/Philadelphia)
The power our talent has in driving chatter for our brands is priceless. Once again I witnessed this with the homecoming of Jack Diamond.
Don't overlook the secret weapon in your arsenal chest of marketing -- the talent that fans trust.
Reach out to me anytime on Twitter @lorilewis.
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