People Are Spending More Time With #PokemonGo Than With Instagram And Snapchat
July 12, 2016
It's the latest phenomena - people in the real world trying to catch creatures in a fake one.
Here's a brief explanation of Pokemon Go - the app everyone is talking about:
What's crazy is that the app launched just last week and already has close to more daily users than Twitter and more time spent than most social networks.
(It needs to hit 60 minutes in order to beat Facebook.)
So what does this mean to radio?
First: This should be another reminder that we are in a "think mobile all of the time" world. It's not "if" we should do mobile, but "how."
Consider the following:
- 54% of Facebook's billion+ users are mobile-only.
- In the first three months of 2016 alone, Facebook added an extra 71 million mobile-only users.
- 83% of Twitter's active users are mobile-only.
- Snapchat reports 150 million mobile-only users each day.
- 1 in 3 adults between 18 and 54 use their smartphone as their primary device for watching online video.
- 91% of smartphone users turn to their devices for information or inspiration when in the middle of a task.
Mobile content consumption continues to grow at warp speed.
Second: If you don't have the infrastructure to be strong in the mobile space right now - you can still be in the audiences' mobile world.
WNNX/ROCK 100.5 Atlanta Morning Show, Bailey & Southside, managed to catch creatures in the studio and share via social. It's a natural way of looking present and connected to what everyone is talking about:
And beyond sharing socially - there's still the face to face the matters most.
Mumbles from KRBE/Houston finds Pokemon Go to be a great way to connect with listeners. Mumbles said, "It helps everyone realize on-air personalities can be very relatable."
Mumbles spends time at one of the local parks where radio listeners hang out at catching Pokemon.
You can also create "Pokemon Go Meetups" for your city the way Rat, Puff and Jag the DJ are doing from WDZH/AMP Radio Detroit:
Or, if you're like me and have zero interest in chasing fake creatures, set up a food and water stand in your city's Pokemon hotspots - be of service.
But be a part of this.
It's never about debating whether or not it's the "next big thing."
It's simply opportunity to show up and entertain the portion of fans that are early adopters. That simple act alone offers a sense of realness to your product - something critical for brand-building in the 21st century.
Reach out to me anytime on Twitter @lorilewis.
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