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What We Can Learn From The Top Social Media Content Of 2017
December 12, 2017
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Facebook, Twitter and Instagram released this year's most popular posts and tweets.
And the pattern, year after year, of what the most interactive posts and tweets look and feel like remains the same.
People coming together to react and talk about events; sharing personal moments - using social to help raise awareness, bolster support.
Among the most talked about events - socially - were International Women's Day, Hurricane Harvey, the Total Solar Eclipse and Barack Obama's Charlottesville response.
There were also intimate times that deeply resonated. Like Instagram photos of Beyonce's pregnancy to Selena Gomez kidney surgery reveal.
And as I dug through 2017's top content here on Cumulus Media radio stations' social assets - the exact pattern plays out with social - we're experiencing life together.
- Stories Reinforcing Community
Local is radio's crown jewel, on-air and socially.
Tyler, KRBE/Houston, touched the hearts of those watching and wanting to help during Hurricane Harvey.
- Enable The Audiences' Voice
Pay attention to artists on Twitter - you can weave your station into conversations like how Kara Stevens did at WIVK/Knoxville:
- Humanize Dark Times
Talking about tragic stories in your own unique way; Lauren WKQX/Chicago wrote this:
- No Surprise: Memes rule
Like anything in life, everything in moderation.
Memes are fun. Ignites interplay and keeps Pages showing up in News Feed. But be forewarned.
I've uncovered many Facebook Pages who solely rely on memes having more fans in places like Pakistan and India than in their own backyard. But it does no good when we want/need to use social for events/listening.- Encouragement
Memes are especially powerful when they have meaning like this inspiration from KHOP/Stockton.
- Traffic
Jay Philpott created a local meme after a conversation with a listener - talking about what could have made part of I-20, a major artery in Atlanta, buckle:
- Weather
Memes are best when they speak to the locals, like this one from Lyndsey Marie at WLUP/Chicago:
- Celebrity Sightings
La Loca from Radio 103.9 New York catching a glimpse of Barack Obama:
- 'Man On The Street' Remains Classic
John Mingione/WPLJ New York has mastered this 'lost art':
BREAKING: #MadameTussauds has REMOVED the controversial #Beyonce wax figure! ??@JohnMingione investigates! #Beyhive @Beyonce @toddandjayde pic.twitter.com/iUOaeqyqng
— 95.5 PLJ (@955PLJ) July 21, 2017- The Power of Music + Fan Bases on Twitter
Retweets for playing new music!
4,000 RT by thursday and we will play "Look At Us Now' by @wearelostkings @AllyBrooke @ASAPferg every hour! @ScottyKOnair @BretMega pic.twitter.com/uLi1PT6tSy
— The New HOT 93.3 (@hot933hits) June 6, 2017Artists fan bases love interacting with radio!
What'll be #1 for #100minutesNonStopOnQ100? ?? #BackToYou @Louis_Tomlinson @ddlovato #Angel @FifthHarmony #OMG @Camila_Cabello?@adambombshow
— Q100 Atlanta (@Q100Atlanta) August 15, 2017Remember to set listening appointments but only with what they can't get from pure plays.
#TwitterTakeover @ddlovato keeps moving on up and @BTS_twt comes to play with #newmusic #bestofme but who will you vote for? Another chance for you to win Demi's new album #TellMeYouLoveMe is coming up at 4pm MST
— 93.3 KOB-FM (@kobfm) November 15, 2017Radio is anchored on experiences that keep our community connection alive.
Keep creating unique, unexpected moments.
This is where you will differentiate yourself from the pack.
Here's to 2018!
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