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Clubhouse The New Social Media App People Are Talking About
January 19, 2021
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As many of us know, audio is a very special medium. And, here comes Clubhouse, a voice-only, “drop-in or join in on audio conversations” app. What makes this app even more fantastic: no camera! We don’t have to worry about what we look like! I was able to join Clubhouse after Jimmy Steal, VP Brand & Content WTMX/WSHE Hubbard/Chicago invited me. Clubhouse, for now, is invitation (and iPhone) only – so when you get invited, tap the invite text off your iPhone. Don’t waste the invite. Once you’re in – you’ll see the “hallway” – this is Clubhouse’s News Feed.
In the “hallway,” you’ll see “rooms” you can join and listen to/talk about specific topics.
Clubhouse is radio-esque.
In the “rooms” - there are “moderators” (comparable to radio talent behind the mic) along with “audience members” (comparable to how radio identifies “listeners”).
You’ll enter each room in progress as an audience member, and if you have something to share you can “raise your hand,” and the speakers can choose to invite you up to speak.
(Some rooms disable the “raise your hand” feature.)It’s fun because you can jump from room to room.
You can also create your own rooms. The benefit of hosting your own rooms – Clubhouse will notice and eventually invite you to create your own club.
But for now – this is what I know.
Clubhouse is a destination to hang with friends and new people; to learn, share, ask questions, etc…
It can be used for building:
- Community
Grow beyond the audience base you currently serve - create rooms that are relatable and inclusive; that entertain, teach, or inspire.
Create rooms around the unique sectors of your brand’s base, their passions and interests as well as yours, too. Also create rooms around your podcast or any other content you create that could be lively conversation. - Connection
Join rooms around personal growth, emotional IQ, daily habits of high performers – network beyond your industry, your bubble. Listen to those who have experience, ask questions – learn. - Contribution
Give people access to what they normally would not have. Create rooms with artists, bands, local celebrities, anyone who elicits great interest.
Another big trend since stay-at-home orders is life hacks and “Do-It-Yourself.”
Just the title “life hacks” would be a room worth jumping in and listening to.
Be mindful when you create a room – you really need to be the conductor. I’ve joined rooms that become runaway trains because audience members take over with no focus or thoughtfulness.
Also create rules. You’ll have to reset these rules every time you open someone’s mic. Example - if a rule is you have 90 seconds to introduce yourself and ask a question – remind them each time.
It’s a great app for conversation – and for learning; still playing around with it.
Join me on Clubhouse @lorilewismedia and let me know how you end up using it.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.
- Community