-
Why Do So Many Brands Still Have A Problem With The ‘A’ Word?
April 28, 2021
-
There can be a lot of talk in the social space from algorithms, the code that dictates what we see in our News Feeds, to the quality or quantity of posts debate.
But rarely do I hear people talk about one of the more important tactics actually developing memorable brands and building audiences – and that’s acknowledgment - the “A” word.
In the past decade that brands have been using social - some have gotten better with responding to fans socially. Yet there are still too many people going unacknowledged. And with that – could stations be inadvertently creating missed listening occasions?
While responding is just the right thing to do – it’s called manners – Jacobs Media’s Techsurvey 2021 was revealed last week during the All Access Audio Summit.
And when I asked Fred Jacobs, “Did you ask the acknowledgement question again this year?”
Fred replied, “You mean the ‘Lori Lewis question?’ – (it’s always such a crazy honor when he says that.)
But yes – “the Lori Lewis question,” which is “do you find yourself listening more to radio stations that interact with you socially?”
Boomers are always on the lower end of this – they are a generation not used to brand’s actually responding – but look at the other generations:
Nearly 4 in 10 Gen X’ers
Nearly 5 in 10 Millennials
6 in 10 Gen Zer’s strongly agreed to that statementThey said, “Yes, I do find myself listening more when acknowledged.”
And it makes sense.
People naturally feel closer to what makes them feel like they matter.
It’s time to create a fan response plan.
Because the less interested we appear to be in the audience – the less interested they become in us.
And you don’t have to take it from me - look at how people feel when they get that social ‘tip of the hat.’
There is a difference in doing social and being social.
If we’re so busy talking, we’re not listening. If we’re not listening, we’re missing opportunity to bolster word of mouth, and ultimately increase listening.
Each person should feel like they got a personal moment with you.
And once you are true to one person at a time, it shows. It cuts through.
People who care start recognizing that. And others will want the same acknowledgment.
The world is drowning in substandard behavior because too many people are overthinking this stuff.
It's as simple as this:
Never miss an opportunity to be good to people.
Let us know how we can help you get a fan response plan in place:
lori@lorilewismedia.com.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.