Pepsi To Sponsor Pandora Grammy Content
December 12, 2011 at 8:39 AM (PT)
PANDORA has inked PEPSI to an advertising deal connected to the GRAMMY Awards in conjunction with the RECORDING ACADEMY. The deal has PEPSI sponsoring GRAMMY-asociated content on the customizable streaming audio service, including a GRAMMY "mixtape," artist video series (launching in late JANUARY), and about 12 new GRAMMY genre stations.
"We're excited to work with PEPSI to help fans reflect on the past year in music entertainment," said PANDORA Chief Marketing Officer SIMON FLEMING WOOD. "With PEPSI's help, we are bringing fans a bit closer to their favorite GRAMMY-nominated artists and at the same time helping them discover and rediscover the music they love for any moment, mood, and situation."
"As we count down to Music's Biggest Night (R), we are proud to partner with dynamic, like-minded brands committed to ensuring availability of a wide variety of GRAMMY music to music fans where they live and breathe," said THE RECORDING ACADEMY Chief Marketing Officer EVAN GREEN. "We are thrilled to harness the combined power of PANDORA and PEPSI to help drive this vision forward."
"Music and entertainment are at the core of PEPSI's brand DNA and we are excited to partner with PANDORA and the GRAMMY Awards to create exclusive content and deliver one-of-a-kind of experiences to music fans," said TOM MORADPOUR, Senior Director, PEPSI.