Dial Global Takes Top 3 In 18-49, 25-54 RADAR December Rankings
December 12, 2011 at 9:30 AM (PT)
ARBITRON's RADAR DECEMBER 2011 Radio Network Ratings have been released, and they show the Adults 18-49 and Adults 25-54 numbers both led by DIAL GLOBAL Complete FM network.
In Adults 18-49, DIAL GLOBAL Complete FM was followed by DIAL GLOBAL's Contemporary and Adult Power networks, PREMIERE's Modern Woman and Today's Men networks, UNITED STATIONS RADIO NETWORK's Impact Network, PREMIERE's Young Influencers:15 Network, DIAL GLOBAL's Female Perspective, and PREMIERE's Informed and Daytime Youth networks.
For Adulte 25-54, Complete FM was also followed by DIAL GLOBAL's Contemporary and Adult Power networks, PREMIERE's Informer, Today's Men, and Modern Women networks, USRN's Impact, Dial Global's Female Perspective, and PREMIERE's Young Influencers:15 and Super Moms networks.
The numbers also showed that network radio is reaching over 189 million persons 12 plus on a weekly basis, over 73%.
Commercials aired on the 55 measured networks reached 72.8 percent of Persons aged 12+, 73.2 percent of 18+, 72.5 percent of 35+, 75.7% of 18-49, and 76.2 percent of 25-54.