Eric Osuna Named VP Of Sales For SBS/Los Angeles
December 13, 2011 at 5:37 AM (PT)
SPANISH BROADCASTING SYSTEM has named ERIC OSUNA as VP of Sales for its LOS ANGELES cluster, including Regional Mexican KLAX (LA RAZA 97.9) and Latin Urban KXOL (LATINO 96.3). OSUNA, who was most recently overseeing national sales for UNIVISION RADIO's CALIFORNIA stations and previously worked for KATZ MEDIA and LOS ANGELES Spanish-language newspaper LA OPINION, will report to VP of Consolidated Sales DONNY HUDSON.
"ERIC is an outstanding professional with solid management skills and a reputable trajectory in sales," said Chief Revenue Officer and EVP/GM of MEGATV ALBERT RODRIGUEZ. "We are confident that his strong client relationships, industry experience and strategic thinking abilities will help us continue to grow our share of sales revenue."
"We couldn't be more excited to have ERIC on board," said HUDSON. "He brings incredible smarts and know-how to our sales organization. His deep understanding of the Hispanic marketplace and strong relationships with clients and agencies will take us to another level in the competitive landscape."
OSUNA said, "I am thrilled to join one of the fastest-growing and most integrated media companies in the country. SBS represents an incredible opportunity for clients to grow their business by reaching the growing Hispanic consumer base and I look forward to helping the sales team continue to see the benefits of speaking directly to this influential demographic."