Benztown, Cumulus Media Networks Announce Sales, Affiliation Partnership
December 13, 2011 at 1:27 PM (PT)
CUMULUS MEDIA NETWORKS and BENZTOWN BRANDING have signed an exclusive agreement for CUMULUS to manage affiliation and advertising sales for BENZTOWN's production and imaging libraries and voiceover services as well as ad sales for select BENZTOWN RADIO NETWORKS shows. BENZTOWN will direct production of the network’s current library offerings.
The new production libraries will include 19 individual services covering Urban, AC, Hot AC, CHR, Country, Rock, Classic Hits, JACK, News/Talk and Sports, each updated daily. CUMULUS MEDIA NETWORKS' branded libraries, including Adrenaline, Ambush, Horsepower, Goldmine, Avalanche and Turbulence, will continue to be available to affiliates. While libraries from each company will remain market-exclusive, in the majority of formats, there will now be more than one production service to choose from.
“This partnership is an outstanding opportunity to enhance the portfolios of both companies by combining some of the most talented and creative producers and designers in radio with our dedicated sales and affiliation teams,” said CUMULUS MEDIA NETWORKS SVP of Affiliate Sales and Broadcast Operations DENNIS GREEN. “BENZTOWN brings tremendous category knowledge to the table and has an extremely successful track record of delivering innovative services for stations. Working together allows us to broaden the scope of our collective efforts.”
“Our goal is to provide the highest quality production services to radio stations from a robust, easy to use platform,” said BENZTOWN President DAVE DENES. “We’re psyched that our products will be available to the universe of CUMULUS stations as well as the extensive affiliate base of CUMULUS MEDIA NETWORKS. We’re proud of the technologies we’ve developed to make life easier for program directors and station operators and we look forward to innovating with the brilliant folks at CUMULUS.”
CUMULUS previously signed a sales agreement with BENZTOWN in JUNE to represent the MELISSA ETHERIDGE show. The network will now also manage advertising sales for "ROUNDTRIP WITH DAVE O," "DR. BRUCE HENSEL," "THE STORM REPORT," "OLD FARMER'S ALMANAC," "THE TODD N TYLER RADIO EMPIRE," "THE BRING IT MINUTE WITH TONY HORTON," and "RACE REPORT UPDATE."