Susan Bacich Joins Point-To-Point Marketing As VP
December 13, 2011 at 1:34 PM (PT)
POINT-TO-POINT MARKETING is adding former YEA! NETWORK VP/Marketing SUSAN BACICH as VP, effective JANUARY 1st. BACICH was at CLEAR CHANNEL's NEW YORK cluster as Director of Marketing before joining YEA!, the distributor of KIDD KRADDICK's syndicated morning show. She also worked in the LOS ANGELES, SAN DIEGO, and RIVERSIDE-SAN BERNARDINO markets.
POINT-TO-POINT President TIM BRONSIL said, "SUSAN is a marketing executive with diverse experience in 360o marketing programs, customer attainment, and revenue acquisition. She has always impressed us as being an analytical thinker with strategic planning skills. Her innovative approaches to idea development will be a true benefit to our clients. The leading radio groups are using high-quality direct marketing campaigns to expand the impact of their marketing dollars. SUSAN will bring additional strategies and perspective to help our clients continue their ratings momentum."
BACICH said, "I'm thrilled to be joining the POINT-TO-POINT team after having so many positive experiences working with them as a marketing director in the radio industry. As a former client, I experienced the value in the campaigns that POINT-TO-POINT created. Their targeted marketing provided me with measurable results that were both cost efficient and successful."