KYSR/Los Angeles Dials Up LDR On Wednesdays
December 21, 2011 at 6:17 AM (PT)
CLEAR CHANNEL Alternative KYSR (98-7FM)/LOS ANGELES will now let SOUTHERN CALIFORNIA music fans to pick the music the station plays on WEDNESDAYS through LISTENER DRIVEN RADIO (LDR). Listeners simply vote on the station's web site to control the music.
A feature called "WTF WEDNESDAYS" premiered on 98-7 in NOVEMBER. Every hour, the station plays two songs by an artist; 98-7FM picks one, and listeners pick the other from a list of deep cuts, live recordings, and rare "B" sides. Since launching, thousands of votes are being placed every week at 987fm.com, and listeners in turn share their experience on more than 300 social bookmarking sites.
"The 98-7 Rockaholics are some of the most passionate music fans I've ever seen," PD JULIE PILAT said. "This gives them an opportunity to support and vote for their favorite bands and hear some songs outside the norm. So far it's been really fun!"