Auto Sales Expected To Be Up In December -- But What About Auto Ads?
December 27, 2011 at 7:39 AM (PT)
More good news on the auto front: J.D. POWER AND ASSOCIATES is predicting that new-vehicle retail sales will continue to grow in DECEMBER, THE SIGNAL reports. DECEMBER new-vehicle retail sales are projected to come in at 1,033,700 units -- the first time retail sales will top 1 million units since the "Cash for Clunkers" program drove strong sales in AUGUST 2009.
Which prompts the same questions observers asked a month ago (NET NEWS, 12/2): Will healthier auto sales reinvigorate auto maker advertising on the radio?
"Retail light-vehicle sales in DECEMBER are performing well month-to-date, even as total incentive spending averages $2,700, down 10% from DECEMBER 2010," J.D. POWER SVP/Global Automotive Operations JOHN HUMPHREY said. "The industry has managed through another series of external shocks and is in a healthier position as the year closes."
Total light-vehicle sales in DECEMBER are expected to rise 8% over DECEMBER 2010, while fleet sales are expected to comprise 16% of total sales, a touch lower than the 17% recorded one year ago.