Arbitron Rules On KJR-A, KNBQ Simulcast In Its December Report
December 29, 2011 at 7:34 AM (PT)
ARBITRON reports that CLEAR CHANNEL Sports KJR-A and KNBQ/SEATTLE simulcasted all programming, including commercials, throughout the DECEMBER 2011 report period. Report users may therefore appropriately combine December 2011 AQH estimates for the two stations.
Total Line Reporting is available in the DECEMBER RADIO MARKET REPORT for stations simulcasting for the entire FALL quarter. Although KJR-A and KNBQ simulcasted throughout the DECEMBER 2011 report period, audience estimates for these stations are reported individually in the December report because the stations began simulcasting after the start of the FALL quarter.
ARBITRON will report audience estimates reflecting combined listening to KJR-A and KNBQ, with the call letters KJR-A, effective with the JANUARY 2012 report period.
However, subscribers should refrain from combining cume estimates for different stations unless these estimates are combined using the "custom combo" feature available in ARBITRON’s respondent-level services