RateTheMusic Surveys Music Fans About Buying Habits
May 23, 2006 at 2:12 PM (PT)
RATETHEMUSIC.COM recently completed a nationwide survey of active music fans (of 3465 respondents, 2372 were females, while 1093 were males) ages 12-54. Broken down by region (all the below stats concern nationwide, however), the survey sought responses on physical music retailers (as opposed to digital). Here are a few choice findings:
-- If purchasing music online was not an option, 27% choose BEST BUY as their main physical goods store for music. WAL-MART came in second with 23% of the vote, while TARGET, at 15%, came in thrid. The next highest response was 4%, which was a tie with CIRCUIT CITY, FYE, and "local non-chain record stores," although 5% said they do not buy music from retail outlets at all.
-- Not surprisingly, when asked the #1 reason why they chose the store they chose, 36% said "lowest prices." "Best selection" (19%), "convenient location" (16%), and "can shop for other merchandise" (14%) rounded out the top 4.
-- When asked which physical retailer had the lowest prices, consumers responded thusly: WAL-MART (35%), BEST BUY (23%), and TARGET (15%), with a slew of others fighting it out in the 1%-4% response range.