NPR App Now Voice-Controlled In Ford Sync-Enabled Cars
January 10, 2012 at 3:52 AM (PT)
As highlighted in the ARBITRON & EDISON study "Infinite Dial 2011: Navigating Digital Platforms," drivers are increasingly taking advantage of ubiquitous wireless data connections to stream audio on the road. Just in the past year, 5% more drivers are using their cell phones to listen to Internet radio on the road. Overall, time spent listening to online radio has also increased an impressive 49% in the last three years. Over the CHRISTMAS weekend alone, an estimated 6.8 million new ANDROID and iOS phones and tablets were activated, more than double the previous year's count.
"NPR is now taking advantage of the advanced smartphone control interface that we've built into SYNC APPLINK to enable a wider range of information and entertainment options for our customers," said FORD MOTOR COMPANY Global Dir./Connected Services DOUG VANDAGENS. "With APPLINK, drivers can manage smartphones through the in-car audio system or via the power of voice while keeping their hands on the wheel and eyes on the road."
"NPR has been a trusted companion to drivers for more than 40 years, and we are thrilled to be the first major news organization to release our own in-car app," said NPR Pres./CEO GARY KNELL. "We are helping to usher in a new era of radio listening by offering today's and tomorrow's listeners another way to connect with great news, public affairs and music content from NPR and hundreds of public radio stations."