WAXQ Calls It Mr. Prep
January 10, 2012 at 10:16 AM (PT)
MR. PREP has picked up WAXQ/NEW YORK as its latest affiliate. In just over a year since its launch, Mr. PREP has snared major-market affiliates such as KKRW/HOUSTON, WRIF/DETROIT, XETRA/SAN DIEGO, WHPT/TAMPA, and WDVE/PITTSBURGH.
"We’re very excited about the dynamics MR. PREP is adding to the WAXQ listener experience," WAXQ PD ERIC WELLMAN said. "With MR. PREP, GOOD PARTS MEDIA has developed a service that goes beyond basic pop culture gossip to feature news, sports, movies, TV, music, technology, politics, and more -- all with a focus on the male audience."
Parent company GOOD PARTS MEDIA has also developed and launched The Hookup, a prep service for female-targeted AC stations. "With the addition of WAXQ/NEW YORK, MR. PREP is hot on the move across the country," GOOD PARTS MEDIA CEO JIM MCBRIDE said. "Male-driven format leaders in major markets are signing on for MR. PREP, and the early response from female targeted stations to MR. HOOKUP has been incredible."
For more information on MR. PREP and THE HOOKUP, contact VP/Di./Syndication DEBBIE GREENBAUM at (310) 204-4560, or visit www.goodpartsmedia.com.