KCTC Adjusts On-Air Lineup
January 10, 2012 at 3:27 PM (PT)
ENTERCOM ESPN Sports KCTC-A/SACRAMENTO brings in ESPN radio host COLIN COWHERD for the 10a-1p shift and "HILL & SCHLERETH" with MIKE HILL and MARK SCHLERETH, to do 4-7p.
"COLIN has been a consistent performer, and among the most compelling, intelligent, and knowledgeable hosts in the industry; we’re pleased to bring him back," PD BRIAN LOPEZ said. "He leans heavily on teams, players, and concepts related to the WEST COAST, which makes his relevance even greater.”
HILL & SCHLERETH "gives us a bona-fide, entertainment-based sports show in the afternoon time-slot," LOPEZ added. "While previous programs in this slot had focused solely on hard analysis and scores, this show is shaping up to be much more conversational, fun, and palatable to the largest audience, providing all the expected sports coverage, not unlike MIKE & MIKE in the Morning."