KEXX Drops Alternative For Adult Hits As 'My103.9'
January 12, 2012 at 10:52 AM (PT)
Earlier this week (NET NEWS 1/10), ALL ACCESS reported PHOENIX media types were asking, "Is RIVIERA BROADCAST GROUP Alternative KEXX (X103.9) about to flip to Classic Rock?" THE PHOENIX NEW TIMES caught a TWEET from morning co-host KASSI JAYDE saying "Huge new announcement for our station. KEXX 103.9 changes format from X103.9 to MY103.9 Classic Rock. Get ready Phx!!!!"
However, ALL ACCESS tipped you that the format would be something else other than Classic Rock!
And the format wheel has landed on ... Adult Hits targeting the Gen X audience.
MY103.9 is launching TODAY (1/12), "focusing on the music GEN X loves and wants to hear, MY103.9 will be more than just a radio station: it will be an engaging and inclusive community where much of the on-air music and content will be designed through the feedback, requests and desires of the PHOENIX listening audience. Keeping up with their varied and savvy communication styles, MY103.9 will invite listeners to stay in constant touch through call-ins, text messaging, and by participating in the station's active social network and online community. Through its interactive website -- www.myphoenixradio.com -- as well as FACEBOOK, TWITTER and other social networking sites, MY103.9 will continuously engage with the audience to better understand exactly what they want and, in turn, will give them specifically what they ask for," the station posted.
"This is going to be a completely PHOENIX-centric radio station -- created for PHOENIX, designed by the people of PHOENIX," said RIVIERA COO JOSE RODILES. "Our goal is to entertain our listeners by building a station that is rooted in audience feedback, completely in sync with their lifestyle and priorities, and dedicated to playing the music they want to hear. We want to really get to know our audience and become a part of their lives in a way that just hasn’t been done before. We are extremely excited to launch this type of format and offer a distinctive new way for the people of Phoenix to connect and become part of the MY103.9 family."
While audience feedback will direct a large portion of the musical content, core artists heard on MY103.9 will include U2, THE POLICE, BLONDIE, AEROSMITH, BON JOVI, THE EAGLES, JOHN COUGAR MELLENCAMP, THE PRETENDERS, BRUCE SPRINGSTEEN, VAN HALEN and many others.
OM MARC YOUNG will program the station and "The Morning Mayor," DAVE PRATT will remain on wake-up duty, hosting 5:30-10a.
Music from the MY 103.9 launch included:
TALK TALK/It’s My Life
BON JOVI/You Give Love A Bad Name
FLEETWOOD MAC/Go Your Own Way
PETER GABRIEL/In Your Eyes
DEF LEPPARD/Pour Some Sugar On Me
VAN HALEN/Why Can’t This Be Love
BLONDIE/Heart Of Glass
TUBES/She’s A Beauty
BOSTON/More Than A Feeling
BILLY IDOL/Dancing With Myself
GO-GO’S/We Got The Beat
BLACK CROWES/Hard To Handle
SURVIVOR/Eye Of The Tiger
On The Beach From X103.9's Flip
Among those exiting X103.9 is night-timer BRIAN "HAMMER" PANERALI. HAMMER told ALL ACCESS, "It was a terrific ride filled with truly electrifying music, an engaged passionate audience, and an awesome learning experience with some of the more gifted professionals in the business, working under MARC YOUNG literally brought me up to a new level of expertise in this field, which makes the whole experience just that much more worth it. I now have four years of experience in a Major Market and truly know how to do things 'BIG' on every level... from on-air, to programming, to production, to promotions... I offer 20 years of total experience in the business, am hard worker, a loyal employee, and one hell of a guy to boot." Reach out to HAMMER at (480) 270-2084 or email@example.com.