WTOP 'Crushes' Web Goals
January 12, 2012 at 6:23 AM (PT)
HUBBARD News WTOP/WASHINGTON's AFTRA-represented staff got a bonus of 1% of their gross salary after the station's website exceeded four goals. A memo from Director of Digital Media JOHN MEYER to staff said, "We not only hit all four goals ... but we crushed them."
The goal for weekly page views, set at 4 million, was exceeded with a tally of 4,260,612; Average weekly "local" page views were 959,134 (goal 725,000); Page views from FACEBOOK for the year were over three times higher than the 1.5 million goal, reaching 5,119,107; and the goal of 20,000 Twitter followers was exceeded by 5.570.
"I was going to write congratulations … but you didn’t win anything, you earned something...," wrote MAYER. "...(I)nstead of congratulations, I’m going to say thank you for your hard work."